Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$199
per month month-to-month commitment with 5,000 contacts
Pricing
MailCampaigns
Ortto
Editions & Modules
No answers on this topic
Starter
$199
per month month-to-month commitment with 5,000 contacts
Professional
$599
per month month-to-month commitment with 10,000 contacts
Business
$999
per month annual commitment, paid monthly with 10,000 contacts
Enterprise
$1,999
per month annual commitment, paid monthly with 10,000 contacts
Offerings
Pricing Offerings
MailCampaigns
Ortto
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
10% discount for quarterly billing. 15% discount for annual billing.
More Pricing Information
Features
MailCampaigns
Ortto
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailCampaigns
7.6
Ratings
0% below category average
Ortto
9.0
Ratings
17% above category average
WYSIWYG email editor
8.00 Ratings
8.90 Ratings
Dynamic content
8.00 Ratings
8.90 Ratings
Ability to test dynamic content
7.00 Ratings
8.90 Ratings
Landing pages
8.00 Ratings
00 Ratings
A/B testing
8.00 Ratings
8.90 Ratings
Mobile optimization
7.00 Ratings
8.90 Ratings
Email deliverability reporting
8.00 Ratings
9.90 Ratings
List management
7.00 Ratings
8.90 Ratings
Triggered drip sequences
7.00 Ratings
8.90 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
MailCampaigns
8.0
Ratings
3% above category average
Ortto
9.2
Ratings
16% above category average
Lead nurturing automation
8.00 Ratings
9.90 Ratings
Lead scoring and grading
8.00 Ratings
00 Ratings
Data quality management
8.00 Ratings
8.90 Ratings
Automated sales alerts and tasks
8.00 Ratings
8.90 Ratings
Lead segmentation and distribution
8.00 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
MailCampaigns
8.0
Ratings
8% above category average
Ortto
8.9
Ratings
18% above category average
Calendaring
8.00 Ratings
00 Ratings
Event/webinar marketing
8.00 Ratings
8.90 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
MailCampaigns
8.0
Ratings
6% above category average
Ortto
8.9
Ratings
17% above category average
Social sharing and campaigns
8.00 Ratings
00 Ratings
Social profile integration
8.00 Ratings
8.90 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MailCampaigns
8.0
Ratings
9% above category average
Ortto
8.9
Ratings
20% above category average
Dashboards
8.00 Ratings
8.90 Ratings
Standard reports
8.00 Ratings
8.90 Ratings
Custom reports
8.00 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
It's particularly well-suited for e-commerce businesses looking to send targeted product recommendations based on browsing history and past purchases. However, it may be less appropriate for organizations requiring extensive design customization or those with simple, low-volume email needs. The software is HIPAA compliant and has a SOC 2 certification, which are both huge factors considering we work with sensitive customer data that as a company have to be compliant to do everything within the necessary regulations of data protection.
It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools.
Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
Easy and powerful email editing and creation built-in. No need for email template coding.
Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
In fact, we started seeing ROI on the MailCampaigns app in the first three months of using it. The time needed to setup and learn quickly paid off later when we started seeing better campaign performance and more revenue for our email marketing campaigns.
Prior to MailCampaigns, I used Mailchimp and Constant Contact. While both are solid options, MailCampaigns offers superior segmentation capabilities. Unlike Mailchimp, which limits the number of segmentation conditions, MailCampaigns allows for unlimited layered segmentation
Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of features that teams use to create email campaigns and automatically send emails.
Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.