TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnite

    Score9 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A

    WideOrbit

    Score10 out of 10
    N/AWideOrbit offers sell-side ad management solutions for media companies, including programmatic capabilities for TV, radio and the web.N/A
    Pricing
    MagniteWideOrbit
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MagniteWideOrbit
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    MagniteWideOrbit
    Ad Network Integration
    Comparison of Ad Network Integration features of Magnite and WideOrbit
    Feature
    Magnite
    7.5
    2 Ratings
    2% above category average
    WideOrbit
    7.0
    1 Ratings
    5% below category average
    Data Transfer7.02 Ratings7.01 Ratings
    DSP integration8.02 Ratings7.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Magnite and WideOrbit
    Feature
    Magnite
    8.0
    2 Ratings
    3% above category average
    WideOrbit
    7.8
    2 Ratings
    1% above category average
    Ad campaign creation8.02 Ratings00 Ratings
    Ad deployment8.02 Ratings7.02 Ratings
    Display advertising8.02 Ratings8.01 Ratings
    Ad display and retargeting segmentation8.02 Ratings8.01 Ratings
    Sequence targeting8.02 Ratings8.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Magnite and WideOrbit
    Feature
    Magnite
    7.3
    2 Ratings
    6% below category average
    WideOrbit
    7.8
    2 Ratings
    1% above category average
    Ad dashboards8.02 Ratings8.01 Ratings
    Ad performance reports7.02 Ratings10.02 Ratings
    Ad conversion tracking7.02 Ratings6.01 Ratings
    Ad attribution reporting8.01 Ratings7.01 Ratings
    Cross-channel ad management8.02 Ratings6.02 Ratings
    Ad forecasting and optimization6.01 Ratings10.02 Ratings
    User Ratings
    MagniteWideOrbit
    Likelihood to Recommend
    9.0
    (2 ratings)
    10.0
    (3 ratings)
    User Testimonials
    MagniteWideOrbit
    Likelihood to Recommend
    Magnite (Rubicon Project)
    If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
    Incentivized
    Read full review
    WideOrbit
    No answers on this topic
    Pros
    Magnite (Rubicon Project)
    No answers on this topic
    WideOrbit
    No answers on this topic
    Cons
    Magnite (Rubicon Project)
    • If possible to update the reporting to have less delay time on the data.
    • The reporting portal cuts off the bid request data after a period of time.
    • The UI seems to be a bit slower lately.
    Incentivized
    Read full review
    WideOrbit
    • Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report
    • would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output
    • offer a monthly calendar of training opportunities like Nielsen offers
    Incentivized
    Read full review
    Alternatives Considered
    Magnite (Rubicon Project)
    No answers on this topic
    WideOrbit
    No answers on this topic
    Return on Investment
    Magnite (Rubicon Project)
    • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
    • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
    Incentivized
    Read full review
    WideOrbit
    No answers on this topic
    ScreenShots