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Magnite vs. RTB House Personalized Retargeting

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnite

    Score9 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A

    RTB House Personalized Retargeting

    Score8.5 out of 10
    Enterprise companies (1,001+ employees)
    RTB House is a global company that provides marketing technologies for brands and agencies worldwide. The vendor boasts its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 750+ specialists in over 30 locations around the globe. It serves more than 2,000 campaigns for clients…N/A
    Pricing
    MagniteRTB House Personalized Retargeting
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MagniteRTB House Personalized Retargeting
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Features
    MagniteRTB House Personalized Retargeting
    Ad Network Integration
    Comparison of Ad Network Integration features of Magnite and RTB House Personalized Retargeting
    Feature
    Magnite
    7.5
    2 Ratings
    2% above category average
    RTB House Personalized Retargeting
    -
    Ratings
    Data Transfer7.02 Ratings00 Ratings
    DSP integration8.02 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Magnite and RTB House Personalized Retargeting
    Feature
    Magnite
    8.0
    2 Ratings
    3% above category average
    RTB House Personalized Retargeting
    -
    Ratings
    Ad campaign creation8.02 Ratings00 Ratings
    Ad deployment8.02 Ratings00 Ratings
    Display advertising8.02 Ratings00 Ratings
    Ad display and retargeting segmentation8.02 Ratings00 Ratings
    Sequence targeting8.02 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Magnite and RTB House Personalized Retargeting
    Feature
    Magnite
    7.3
    2 Ratings
    6% below category average
    RTB House Personalized Retargeting
    -
    Ratings
    Ad dashboards8.02 Ratings00 Ratings
    Ad performance reports7.02 Ratings00 Ratings
    Ad conversion tracking7.02 Ratings00 Ratings
    Ad attribution reporting8.01 Ratings00 Ratings
    Cross-channel ad management8.02 Ratings00 Ratings
    Ad forecasting and optimization6.01 Ratings00 Ratings
    Best Alternatives
    MagniteRTB House Personalized Retargeting
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Google Campaign Manager 360
    Score9 out of 10
    Google Campaign Manager 360
    Score9 out of 10
    Enterprises
    Adobe Advertising Cloud
    Score8.6 out of 10
    Adobe Advertising Cloud
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MagniteRTB House Personalized Retargeting
    Likelihood to Recommend
    9.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    MagniteRTB House Personalized Retargeting
    Likelihood to Recommend
    Magnite (Rubicon Project)
    If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
    Incentivized
    Read full review
    RTB House
    No answers on this topic
    Pros
    Magnite (Rubicon Project)
    • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
    • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
    Incentivized
    Read full review
    RTB House
    No answers on this topic
    Cons
    Magnite (Rubicon Project)
    • If possible to update the reporting to have less delay time on the data.
    • The reporting portal cuts off the bid request data after a period of time.
    • The UI seems to be a bit slower lately.
    Incentivized
    Read full review
    RTB House
    No answers on this topic
    Alternatives Considered
    Magnite (Rubicon Project)
    Rubicon had superior client services and monetization techniques.
    Incentivized
    Read full review
    RTB House
    No answers on this topic
    Return on Investment
    Magnite (Rubicon Project)
    • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
    • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
    Incentivized
    Read full review
    RTB House
    No answers on this topic
    ScreenShots

    RTB House Personalized Retargeting Screenshots

    Screenshot of Banners that perform and look amazing.