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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mad Mimi

    Score10 out of 10
    N/AMad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.

    $10

    per month

    PostUp

    Score2.6 out of 10
    N/AEmail marketing and audience development solution to grow, engage and monetize audiences​N/A
    Pricing
    Mad MimiPostUp
    Editions & Modules
    Basic
    $10.00
    per month
    Pro
    $42.00
    per month
    Silver
    $199.00
    per month
    Gold
    $1049.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Mad MimiPostUp
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Mad MimiPostUp
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Mad Mimi and PostUp
    Feature
    Mad Mimi
    8.2
    9 Ratings
    3% above category average
    PostUp
    9.3
    1 Ratings
    16% above category average
    WYSIWYG email editor9.98 Ratings10.01 Ratings
    Dynamic content7.06 Ratings00 Ratings
    Ability to test dynamic content5.06 Ratings00 Ratings
    Landing pages8.05 Ratings00 Ratings
    A/B testing10.01 Ratings00 Ratings
    Mobile optimization7.07 Ratings00 Ratings
    Email deliverability reporting9.09 Ratings9.01 Ratings
    List management10.09 Ratings9.01 Ratings
    Triggered drip sequences8.15 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Mad Mimi and PostUp
    Feature
    Mad Mimi
    10.0
    8 Ratings
    26% above category average
    PostUp
    10.0
    1 Ratings
    26% above category average
    Dashboards10.07 Ratings10.01 Ratings
    Standard reports10.08 Ratings10.01 Ratings
    Custom reports10.06 Ratings10.01 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Mad Mimi and PostUp
    Feature
    Mad Mimi
    7.7
    1 Ratings
    4% below category average
    PostUp
    -
    Ratings
    Link Tracking10.01 Ratings00 Ratings
    Spelling and Grammar Check6.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Best Alternatives
    Mad MimiPostUp
    Small Businesses
    Sitecore Send
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    Everest (Return Path + 250ok)
    Score10 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    Emma by Marigold
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Mad MimiPostUp
    Likelihood to Recommend
    9.9
    (13 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (5 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Mad MimiPostUp
    Likelihood to Recommend
    GoDaddy
    Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
    Incentivized
    Read full review
    Upland Software
    For what we are using the service for, it accomplishes everything that we need. We use it across a couple departments and it is very easy to keep track of everything scheduled so there is no confusion. We started using it at the beginning of the year and it's become very simple to navigate, which is great. That makes it much easier for me to train people how to use it.
    Incentivized
    Read full review
    Pros
    GoDaddy
    • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
    • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
    • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
    • You can segment your list into as many groups as you like, which makes for more effective email marketing.
    Incentivized
    Read full review
    Upland Software
    • It is set up in a way that is very easy to learn how to use.
    • The features cover everything I can even imagine for what I am using it for.
    • Their help desk is very responsive.
    Incentivized
    Read full review
    Cons
    GoDaddy
    • The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
    • Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
    • Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
    Read full review
    Upland Software
    • There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now.
    • It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred.
    • In the "server" I wish there was a way to filter by department, not just by users.
    Incentivized
    Read full review
    Likelihood to Renew
    GoDaddy
    Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
    Read full review
    Upland Software
    No answers on this topic
    Usability
    GoDaddy
    I find it very easy to use just like my colleagues too. The learning curve is straight forward.
    Incentivized
    Read full review
    Upland Software
    No answers on this topic
    Support Rating
    GoDaddy
    My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
    Incentivized
    Read full review
    Upland Software
    No answers on this topic
    Alternatives Considered
    GoDaddy
    Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
    Incentivized
    Read full review
    Upland Software
    No answers on this topic
    Return on Investment
    GoDaddy
    • I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
    • I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
    • It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
    Incentivized
    Read full review
    Upland Software
    • It makes scheduling emails very easy.
    • It was very easy to learn how to use/get adjusted to.
    • We are able to keep track of scheduled mailings across all departments which is very convenient.
    Incentivized
    Read full review
    ScreenShots

    PostUp Screenshots

    Screenshot of WYSIWYG email editor.Screenshot of PostUp reporting and bot/spam appliance detection.