GoFundMe Pro vs. Blackbaud Luminate Online

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GoFundMe Pro
Score 8.2 out of 10
N/A
GoFundMe Pro is nonprofit fundraising software designed to help organizations fundraise in any way they want, wherever they want. GoFundMe Pro aims to unlock new opportunities to inspire giving, reach broader audiences, and drive greater impact. GoFundMe states they have supported over $40 billion in giving since 2010.N/A
Blackbaud Luminate Online
Score 3.9 out of 10
Mid-Size Companies (51-1,000 employees)
Luminate Online aims to help non-profits engage more effectively with supporters and raise more money by enabling integrated campaigns for digital, social and mobile channels. According to the vendor, Luminate Online helps non-profits: Better understand online supporters Make the right ask at the right time Launch creative fundraising campaigns Automated campaigns stimulate engagement and action through targeted welcome messages with personalized…N/A
Pricing
GoFundMe ProBlackbaud Luminate Online
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
GoFundMe ProBlackbaud Luminate Online
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalRequired
Additional DetailsLuminate Online is priced based on the number of email addresses on file, modules used and service plan. Our peer to peer offering, TeamRaiser, has a transactional, shared success pricing model.
More Pricing Information
Community Pulse
GoFundMe ProBlackbaud Luminate Online
User Ratings
GoFundMe ProBlackbaud Luminate Online
Likelihood to Recommend
7.6
(0 ratings)
3.6
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(0 ratings)
Usability
9.0
(0 ratings)
2.1
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
9.2
(0 ratings)
Support Rating
9.9
(0 ratings)
5.0
(0 ratings)
In-Person Training
-
(0 ratings)
8.0
(0 ratings)
Online Training
-
(0 ratings)
7.3
(0 ratings)
Implementation Rating
-
(0 ratings)
3.0
(0 ratings)
Configurability
-
(0 ratings)
6.6
(0 ratings)
Ease of integration
-
(0 ratings)
6.0
(0 ratings)
Product Scalability
-
(0 ratings)
9.8
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
5.0
(0 ratings)
User Testimonials
GoFundMe ProBlackbaud Luminate Online
Likelihood to Recommend
Well suited for organizations with large fundraising programs or many recurring donors, especially those who have the staffing to devote to reporting and fundraising data analysis. Variety of payment options is good for mobile-first or younger audiences who may be taking more frequent advantage of payment methods like Venmo and Apple Pay. Most useful if it is used in tandem as an event registration/event hosting platform (Classy Event Registration or Classy Live) as attendee data and fundraising is kept in a single place. Less appropriate for smaller organizations, or folks that will not be doing crowdfunding/peer-to-peer/events. There are other platforms that do standard donation pages well that have fewer bells and whistles but are accordingly cheaper.
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I feel the way Luminate handles donor information is very organized and full. I am a database/reports person so I love how easy it is to find and process information. Some portals don't allow that much information into donor's profiles but Luminate provides a lot of room for history and bio information that is great for reports.
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Pros
  • The Classy platform is easy to use, both for the staff and our volunteer fundraisers
  • It's easy to build a great looking fundraising page
  • Classy support (particularly chat and phone) are attentive and responsive. Every one there is smart and nice!
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  • The donation forms are easy to set up to start collecting donations instantly.
  • Getting an e-mail out the door is fairly straightforward.
  • The TeamRaiser module is great for fundraising for big events with multiple registration levels and allowing participants to fundraise on your behalf.
  • Constituent management is fairly easy.
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Cons
  • Campaigns lack customization options which can be limiting- while you can add code to make some changes, there is a basic framework that you can't always override.
  • Slow to roll out some donor payment options like Venmo.
  • Not inexpensive price point and on an annual contract, so the software is definitely an investment.
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  • The learning curve is steep. It would be difficult for the product to be [utilized] if nonprofits don't also invest in training.
  • The role out of the product is slow. When working for impatient CEOs, they want to see changes overnight and the entire roll out, with suggested training, can take up to one year.
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Likelihood to Renew
No answers on this topic
We’ve decided to leave Luminate and are moving to a system that better caters to our and our users needs. Luminate has proven difficult to use and has limited abilities when it comes to data management, events, and peer-to-peer functionality. Reporting is also very complicated and requires a great deal of time to utilize properly.
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Usability
VERY easy to use, but lacks flexibility. But very easy to learn and master, even for someone with technical skills. They offer live chat which is a great help for on-demand support. At higher call volumes, you may wait 10 minutes, but I’ve never waited for more than that and the support if 90% of the time very helpful.
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You have to be very tech savvy to use Luminate to its fullest potential. You can get buy with the training, but there is a steep learning curve and you almost need 6 months to 1 year of in-person training to really be able to anything substantial. The online training lessons are not going to cut it while learning this program.
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Reliability and Availability
No answers on this topic
It's a very rare occurrence if the system isn't available when I want it. I can easily log in from home after hours if need be, and the security is enforced, but simple when you're legit! They are very good about sending email reminders and updates when system maintenance will be performed, and it's always during middle of the night hours when you likely wouldn't be using it anyways
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Performance
No answers on this topic
Pages load fast and 98% of the reports do run in a matter of secons/minutes. There is this one report I have that can take hours to run, but this is due to the amount of transactions being requested for one of our biggest online fundraising events (Transaction report)
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Support Rating
Classy's team was very helpful as we transitioned over, and helped us get everything set up quite easily. The few times we've had issues or questions, their online chat feature has been a quick way to get answers. On Giving Tuesday last year, the site went down, but Classy was quick with communication to its clients and had the problem resolved in about an hour. I know that if we have any problems or questions, the company and its team will be responsive and helpful. That makes a difference to me and our small team. We don't have time to troubleshoot or stay on hold for a long time waiting for support.
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Support staff are usually incredibly helpful and responsive. There are several ways to contact them (chat, logging a ticket, phone) which makes it easy to get help when you need it. Once in a while I get a support staff member who isn't quite as helpful, which is why I gave it a 9 instead of a 10, but that is rare and if I follow up with someone else, I get what I need.
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In-Person Training
No answers on this topic
Initial training was great and the instructor was very patient and helpful during the set up process. Blackbaud has a variety on online self-paced classes that supplement the training you receive. The only downfall is after training is complete. I've found the support for Luminate to be a tad lackluster. We often encounter issues that aren't on Luminate's development road map and have had a series of cases be opened.
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Online Training
No answers on this topic
When I used the training, I had actually been using Luminate Online but figured it might help me learn to use the tools more effectively. And it did. The sessions were helpful and even as a current user I felt like I learned how to use the tools more effectively.
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Implementation Rating
No answers on this topic
Implementation of Luminate itself was rather smooth, but the process involved for TeamRaiser was very difficult. Even after implementation we relied on support to help with various aspects of TeamRaiser from page design to reporting and front end user issues. The support offered for issues with Luminate was very good, but again TeamRaiser support was lacking.
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Alternatives Considered
I have not used any other platforms like Classy. Given I came into this organization after Classy was already chosen, I was pleased with how easy it was to learn the platform and how user-friendly the entire thing is. Although I haven't used any other platforms like it, I would highly recommend it.
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I haven't used Classy directly, but comparing the platform from public information leads me to believe it is comparable to Blackbaud Luminate Online. It isn't possible to determine what future development efforts Classy has planned, which is important when we consider how Blackbaud Luminate Online is discussing improvements. This is relevant as AI begins having impacts on all companies.
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Scalability
No answers on this topic
Though I have my issues with Luminate, in terms of "scalability" it does have some decent flexibility to house additional information or add on additional products (Like LCRM, LO, Team Raiser, etc) that allows for added functionality as our data/needs grow and shift
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Return on Investment
  • This has been nothing but positive. We use the basic version so there is no fee associated with it other than a percentage of each transaction. So everything that comes in is added revenue where the only investment is staff time, but there is no monetary investment.
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  • We've increased our online giving +200% although this is due in part to our focus on the channel and not entirely on the product.
  • We've been able to increase employee efficiency by selecting email lists per message within Luminate Online. With our prior solution we needed to request data be pulled from our database for event email.
  • We've really done a great job of growing our online tribute and memorial giving through the use of custom links and the pre-populated information has really helped with the back end processing.
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ScreenShots

GoFundMe Pro Screenshots

Screenshot of the Campaign Designer: Campaign pages can be used to collect one-time or recurring donations through a customizable, mobile-responsive web page optimized for conversion.Screenshot of Studio: Users can create conversion-optimized campaigns through stories that inspire support.Screenshot of Live Events: Power events of any size and location with an event fundraising platform that unites donors around a customized experience.Screenshot of Recurring Giving: To build a reliable revenue stream and appeal to more donors for ongoing support.Screenshot of an Embedded Donation Form: Maximizes conversion and revenue on websites.Screenshot of Peer-to-Peer: This mobilizes supporters and gives them the tools to fundraise for a cause on their own.

Blackbaud Luminate Online Screenshots

Screenshot of Email Overview DashboardScreenshot of Luminate allows you to enable multiple types of giving - from recurring to matching and everything between.Screenshot of Luminate enables you to reach out to supporters in multiple waysScreenshot of Luminate Peer to Peer fundraising with DIY events, also enables your supporters to fundraising on their behalf.