Lumar vs. Similarweb

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lumar
Score 8.0 out of 10
N/A
DeepCrawl is a search engine optimization software solution offered by DeepCrawl.N/A
Similarweb
Score 6.8 out of 10
N/A
For marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.
$129
per month 1 user
Pricing
LumarSimilarweb
Editions & Modules
No answers on this topic
Sales Intelligence - Individual
$129
per month 1 user
Web Intelligence - Starter
$199
per month 1 user
Web Intelligence - Professional
$399
per month 1 user
Shopper Intelligence - Business
$25000
per year 5 users
Web Intelligence - Team
Custom
5 users
Web Intelligence - Enterprise
Custom
per year 10 users
Offerings
Pricing Offerings
LumarSimilarweb
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsThe Starter and Professional plans are available with monthly subscriptions, ideal for individuals or small teams. For larger organizations, the Team and Enterprise packages are customized annual solutions, tailored to specific goals and scale. These plans are for marketers, market researchers, and SEO/PPC teams looking to track competitors, uncover market trends, and benchmark performance.
More Pricing Information
Community Pulse
LumarSimilarweb
Features
LumarSimilarweb
SEO
Comparison of SEO features of Product A and Product B
Lumar
6.5
Ratings
17% below category average
Similarweb
8.0
Ratings
Keyword analysis3.00 Ratings8.00 Ratings
Backlink management2.00 Ratings00 Ratings
SERP ranking tracking8.00 Ratings7.20 Ratings
Page grader10.00 Ratings00 Ratings
Competitive analysis5.00 Ratings8.90 Ratings
Site audit / diagnostics10.00 Ratings00 Ratings
Site recommendations10.00 Ratings00 Ratings
Task management4.00 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Lumar
5.8
Ratings
27% below category average
Similarweb
-
Ratings
Local SEO6.00 Ratings00 Ratings
Social SEO3.00 Ratings00 Ratings
Mobile SEO4.00 Ratings00 Ratings
Global SEO10.00 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Lumar
9.0
Ratings
6% above category average
Similarweb
-
Ratings
Multi-domain support9.00 Ratings00 Ratings
Integration with web analytics tools9.00 Ratings00 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
Lumar
-
Ratings
Similarweb
7.8
Ratings
Competitor Research00 Ratings8.80 Ratings
Competitor alerts00 Ratings8.60 Ratings
Market Insights and Reports00 Ratings7.30 Ratings
Best Alternatives
LumarSimilarweb
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Zoho Social
Zoho Social
Score 8.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Ahrefs
Ahrefs
Score 9.0 out of 10
Enterprises
Google Search Console
Google Search Console
Score 9.0 out of 10
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LumarSimilarweb
Likelihood to Recommend
8.0
(0 ratings)
8.2
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
6.0
(0 ratings)
7.3
(0 ratings)
Support Rating
7.0
(0 ratings)
6.8
(0 ratings)
Implementation Rating
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
LumarSimilarweb
Likelihood to Recommend
It is useful for our clients to help identify where there are any issues and what improvements should be made. We are able to use all the counts of each elements to work out which to prioritise and create an action plan for our clients. If a team isn't able to implement any of the insights from within this tool, then it probably wouldn't be worth the money
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Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
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Pros
  • GUI, when you run a crawl, the response is epic. It isn't just results, the results are very easy to understand.
  • Again, as pertaining to the explanation above. If you use other crawl software, it can be difficult to get insights, whereas DeepCrawl makes it easy. You can get proper insights.
  • It is so easy to put your stamp on things. DeepCrawl gives you an option as a consultant that you might not have had before, it is your backup.
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  • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
  • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
  • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
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Cons
  • Sitemap generating time often takes a few hours depending on how large your site is
  • I would like to have more suggestions to guide optimization efforts
  • Some of the initial setup for crawlers does take time
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  • Top Pages Data: In the past, Similarweb PRO provided extensive data on a website's top pages, allowing for a deeper understanding of competitors' content strategies. However, the platform has reduced the extent of this information in recent years, limiting the insights users can glean. Restoring more comprehensive top pages data would be a valuable addition to the platform.
  • Data Accuracy: While Similarweb PRO generally provides accurate data, there have been instances where the reported numbers deviate from the actual figures, particularly for smaller or niche websites. Improving the platform's data accuracy, especially for less prominent sites, would enhance the overall reliability of the tool.
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Likelihood to Renew
No answers on this topic
I use it every single day and its essential to succeeding in my role
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Usability
It's great once you know how to use it... That being said there can definitely be some hiccups trying to learn the program. Even when writing this review i originally gave it an 8 and realized how many things I didn't even know existed after using it for a couple of years. Not the best 'usability' if you can't even find all the features you might want to use.
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Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
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Support Rating
I liked the platform overall. It is a good crawler. I no longer use because it's duplicate of what I get with seoClarity. I did not give it 10/10 because sometimes I had a hard time isolating site areas that I wanted and didn't get much technical support from Conductor on how to use the tool
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Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
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Implementation Rating
No answers on this topic
We liked it, things can always be better
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Alternatives Considered
Lumar is great for what it does - tracking technical changes and opportunities for a site. It does so affordably as well. In my opinion it would be best compared to Screaming Frog as it does essentially the same thing but with less flexibility on the backend and a much cleaner UI that doesn't take as much learning. But also not quite as powerful and not as adjustable for your specific needs as Screaming Frog. So give and take!
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Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
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Return on Investment
  • The price of the tool compared to the amount of time it saves me is a staggering number.
  • With DeepCrawl I can leave no stone unturned, which helps establish Agency credibility with clients.
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  • Similarweb PRO has helped us gain conviction in industries or companies we're interested in early on and, conversely has helped us kill deals where see many negative indicators
  • Helped us give our portfolio companies insights into their own website performance vs. competitors
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ScreenShots

Similarweb Screenshots

Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.