Lucky Orange is a conversion optimization tool with features including heatmaps, session recording, conversion funnels, form analytics, and chat.
$0
Track up to 100 monthly sessions
UserTesting
Score 8.0 out of 10
N/A
UserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.
Lucky Orange is one of the few players in the marketplace to provide real-time, live heatmaps along with navigation interactions, including at the secondary and tertiary levels. The Lucky Orange dashboard provides basic user behavioral metrics, and the user recordings allow you to get deeper insights into user behavior beyond the heatmap overlays. Also, the addition of real-time polling and chat capabilities enable you to engage with your users while they are on-page and push/promote special offers and promos, as well as survey website visitors about their experience.
When working with general market customers. For example, a person between the ages of 30 and 60 who has a checking account and a mortgage with their primary bank, as long as they don't get too specific about a particular bank.
The pricing options for large business are very lacking. The value of Lucky Orange doesn't really increase after your first 50,000 page visits but the service is on a sliding scale so the more traffic you have the more they charge. In addition, we got lots of useful information out of lucky orange in the beginning but after a while we knew what things needed to be fixed and are waiting on our developers to create the AB tests.
I'm actually trying to get a license for my current job at my current company (recently moved to a new company). I gave it this rating because I am about to go to our executive to ask that we purchase it! I know that there will be value because we are forecasting a high volume of research next year
It can be difficult to organize our tests and go back and find information. I think the AI tools are helping and will help with this, but for now it is time consuming to sort through all of the tests and information and then synthesize it and share it with others. It just takes a lot of time.
I've used the "power hour," as I think it's called. This really helped me gain a greater understanding of my specific needs and wants from the platform. This excellent service points to the excellent relationship UserTesting provides its clients. I would recommend this service to any of my colleagues.
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
Lucky Orange and Hotjar are pretty similar in a lot of ways. One element that Lucky Orange definitely leads in is pricing. Much better and easily justified price points. Ultimately, it comes down to whether or not a new client has already had experience with one or the other and whether they're willing to switch to Lucky Orange if they're not already using it, based upon price.
UserTesting is probably the most polished with the largest tester pool, fastest turnaround, and great tools for both moderated and unmoderated tests. Userlytics is a solid alternative, especially for the budget-conscious. It supports usability testing on lots of devices, and you can do both moderated and unmoderated sessions. The UI isn’t as seamless as UserTesting’s, but it gets the job done and it's pretty flexible in terms of study setup and participant targeting. Trymata is the most basic, but it’s relatively straightforward and affordable. You still get session recordings and written responses, but lacks dashboard polish or advanced features. It’s great for smaller teams or one-off tests.
It is hard to quantify into numbers how much their app helps us, but we know that each customer that we are able to help with the live view feature is much more likely to convert had we not been able to help them.
Having a live chat on its own is useful and we see an average increase of 30% in conversions when our live chat is active.
We can build tests and gather the insights from those tests to validate our products at a breakneck pace.
By quickly validating our assumptions, we can adjust or refine our designs to ensure the final results are more user-focused.
Recently, by testing and comparing two different flows for a form, we were able to create the right solution that gave us better leads compared to the former form. This results in better leads, better data about the user, and better support at the end for this user.
