Lotame vs. lakeFS

Lotame is a great tool for finding deeper insights about your audience and finding ways to expand your reach. I would recommend it for anyone looking to take the next step in their media strategy to begin using third-party data more effectively. The team at Lotame is also extremely helpful and engaged.

Incentivized

LakeFS is appropriate to easily collaborate on production data with your team. It is easy to safely experiment and test production data. The data is treated like a code so it is important for a company to be well aware of code like formats in order to use this appropriately

Incentivized

• Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building.
• Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful.
• We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well.

Incentivized

• data
• connection
• management

Incentivized

• Platform can be slow at times
• Profile Reports - at an ad campaign level these can be very similar across multiple types of campaign

Incentivized

• search
• folders
• customer service

Incentivized

Lotame has been an excellent partner with MMP

Incentivized

We had a list of more than 9 different DMP solutions which we evaluated on different criterias relevant for our business, such as Business Alignement & Pricing, Segment Sharing / Data Selling, 1st Party Data Collection & Storage, 3rd Party Data Integration, Reports / Exports / Forecasting, Customer Service and Roadmap, Audience Building, Additional Features (e.g. Prediction), Data Security, Multi-Plattform Links (SSPs and DSPs, also new channels like Radio...). Based on a scoring table we found Lotame as the best fit to our requirements.

Incentivized

LakeFS is an excellent Data Management Platform and allows much more user access than other products. LakeFS empowers users to connect with the data in different ways and manipulate the data like a coder. It is a great alternative to some others and is a wonderful way to access your data

Incentivized

• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.

• collaboration
• data
• sorting

Incentivized