Lotame vs. Piano Audience

Lotame is a great tool for finding deeper insights about your audience and finding ways to expand your reach. I would recommend it for anyone looking to take the next step in their media strategy to begin using third-party data more effectively. The team at Lotame is also extremely helpful and engaged.

Incentivized

Depending on the user segment created, it allows us for example to use the recommendation engine pop-up feature among other alternatives, it can also take effective action for media sites, such as in-site migration promotion and member registration/campaign recommendation. According to the user access record measured by Cxense tag measurement.

Incentivized

• Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building.
• Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful.
• We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well.

Incentivized

• Abundant configurations and segments to analyze a large amount of navigation data.
• BI UI/UX is easy to understand and trends can be immediately captured.
• It is also possible to create a segment that produces more results by incorporating and multiplying member attribute data.

Incentivized

• Platform can be slow at times
• Profile Reports - at an ad campaign level these can be very similar across multiple types of campaign

Incentivized

• It should be noted that not all results can be used, it depends on their quality.
• It is considered a relatively new tool for data analysis.
• Care must be taken with the quality of these data.

Incentivized

Lotame has been an excellent partner with MMP

Incentivized

We had a list of more than 9 different DMP solutions which we evaluated on different criterias relevant for our business, such as Business Alignement & Pricing, Segment Sharing / Data Selling, 1st Party Data Collection & Storage, 3rd Party Data Integration, Reports / Exports / Forecasting, Customer Service and Roadmap, Audience Building, Additional Features (e.g. Prediction), Data Security, Multi-Plattform Links (SSPs and DSPs, also new channels like Radio...). Based on a scoring table we found Lotame as the best fit to our requirements.

Incentivized

It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a good Simplification and unification of data

Incentivized

• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.

• Provides audience information for the other pieces of the system to move forward.
• We can build a very complete picture of the anonymous user.