Lotame vs. Molten

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lotame
Score 8.8 out of 10
N/A
Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).N/A
Molten
Score 0.0 out of 10
N/A
MOLTEN is a DRM platform for rights-holders of digital media content. The MOLTEN cloud platform provides media rights, content and financial management.N/A
Pricing
LotameMolten
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LotameMolten
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.
More Pricing Information
Community Pulse
LotameMolten
Features
LotameMolten
Data Collection
Comparison of Data Collection features of Product A and Product B
Lotame
6.3
8 Ratings
25% below category average
Molten
-
Ratings
Collection of first-party data6.08 Ratings00 Ratings
Collection of third-party data9.07 Ratings00 Ratings
Access to Third-party Data Providers4.08 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Lotame
7.7
8 Ratings
7% below category average
Molten
-
Ratings
Audience taxonomy7.08 Ratings00 Ratings
Tag Management8.07 Ratings00 Ratings
Data Analysis Dashboard8.08 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Lotame
6.0
7 Ratings
28% below category average
Molten
-
Ratings
Data Transfer5.06 Ratings00 Ratings
DSP integration7.07 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Lotame
6.5
8 Ratings
20% below category average
Molten
-
Ratings
Campaign Analytics6.06 Ratings00 Ratings
Audience Analytics7.08 Ratings00 Ratings
Best Alternatives
LotameMolten
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10

No answers on this topic

Medium-sized Companies
Adobe Real-Time CDP
Adobe Real-Time CDP
Score 8.2 out of 10
MediaValet
MediaValet
Score 9.2 out of 10
Enterprises
Adobe Real-Time CDP
Adobe Real-Time CDP
Score 8.2 out of 10
MediaValet
MediaValet
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LotameMolten
Likelihood to Recommend
8.0
(8 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
LotameMolten
Likelihood to Recommend
Lotame Solutions
Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.
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Molten
No answers on this topic
Pros
Lotame Solutions
  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
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Molten
No answers on this topic
Cons
Lotame Solutions
  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
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Molten
No answers on this topic
Support Rating
Lotame Solutions
Lotame has been an excellent partner with MMP
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Molten
No answers on this topic
Alternatives Considered
Lotame Solutions
There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
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Molten
No answers on this topic
Return on Investment
Lotame Solutions
  • Helped us increase data revenue via their unbranded exchange.
  • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
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Molten
No answers on this topic
ScreenShots