LoopFuse was a marketing automation platform targeted primarily at SMBs. Functionalities include email marketing, lead nurturing, lead scoring and social listening capability. It was acquired by Salesfusion, which in turn was acquired by SugarCRM. The Salesfusion marketing automation solution is now available as Sugar Market.
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Thryv
Score 8.7 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.
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Pricing
LoopFuse (discontinued)
Thryv
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LoopFuse (discontinued)
Thryv
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
LoopFuse (discontinued)
Thryv
Features
LoopFuse (discontinued)
Thryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LoopFuse (discontinued)
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Ratings
Thryv
9.2
Ratings
22% above category average
Dynamic content
00 Ratings
8.90 Ratings
Ability to test dynamic content
00 Ratings
9.10 Ratings
Landing pages
00 Ratings
10.00 Ratings
Mobile optimization
00 Ratings
8.80 Ratings
Email deliverability reporting
00 Ratings
9.10 Ratings
List management
00 Ratings
8.90 Ratings
Triggered drip sequences
00 Ratings
9.70 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LoopFuse (discontinued)
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Ratings
Thryv
8.1
Ratings
18% above category average
Lead nurturing automation
00 Ratings
8.70 Ratings
Data quality management
00 Ratings
8.60 Ratings
Automated sales alerts and tasks
00 Ratings
7.10 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LoopFuse (discontinued)
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Ratings
Thryv
9.0
Ratings
10% above category average
Calendaring
00 Ratings
9.00 Ratings
Event/webinar marketing
00 Ratings
9.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
LoopFuse (discontinued)
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Ratings
Thryv
6.7
Ratings
1% above category average
Social sharing and campaigns
00 Ratings
9.40 Ratings
Social profile integration
00 Ratings
4.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LoopFuse (discontinued)
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Ratings
Thryv
6.6
Ratings
3% below category average
Dashboards
00 Ratings
9.10 Ratings
Standard reports
00 Ratings
8.60 Ratings
Custom reports
00 Ratings
2.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
My advice in choosing software in general is to know what you want to get out of the software. Then start researching the software on your own to see what features and benefits each has that will help you accomplish what you need. Once you have a good idea of what sorts of features you're looking for, reach out to the vendors that have them to see demos. Get really in-depth with your demos and ask for practical use-cases for each feature. Free trials are pretty useless with this sort of technology because the initial set-up is so time-consuming that you would either not set it up properly, or you would not stop using the provider you chose after the set up because you don't want to do it again!
Thryv is not for everyone! It all depends on the needs of the individual's business. If they are wanting to scale back on the number of tools they have to use and pay for, to accomplish their business needs and those tools include a scheduler, Social Media planning/posting tool, an email marketing tool, etc. then Thryv could be for them! If they are looking for a tool to automate some of the communications with their clients, Thryv could be a fit there, too! BUT if they are a small business, solopreneur, and need to start with the entry package BEWARE! The Premium package doesn't have the basic things that the more expensive packages do. One is a customized email signature so you can have you logo, picture, etc. in your email signature. This wasn't offered at all a year ago. I asked for it to be added. Evidently others did too because this week I got an email that they had added it BUT NOT for the Premium Package. Something that is basic that EVERYONE should have access to BUT you have to pay more! It didn't make me feel like a valued customer that's for sure.
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
At the time we had to choose between several versions of marketing products. We decided to choose LoopFuse since a few of our employees were quite amused with the ease of use of LoopFuse. Also when looking at cost-effectiveness LoopFuse is a great product for the smaller companies. Making the decision was not too hard.
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
The workflows were really easy to build and definitely increased our lead conversion. We did a lot of webinars, eBooks, etc - and it was so easy to decide on workflows to turn those prospects into hot leads by watching what they did on our website, or what they clicked on in our emails.
Lead scoring also made our sales team more efficient. We had quite a few leads coming through our system, and many were not sales ready - but Loopfuse could transfer the lead score into Salesforce to show them which leads to focus on, as well as why the leads had the score they did (Loopfuse also imported lead activity into Salesforce - including emails sent, opened, clicked, webpages viewed, forms filled out, etc).
Increased Social Media Presence has kept us in touch with clients
I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.