Loomly vs. Sprinklr Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Loomly
Score 8.1 out of 10
N/A
Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…
$0
up to 1 user
Sprinklr Social
Score 9.2 out of 10
N/A
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$359
per month per seat
Pricing
LoomlySprinklr Social
Editions & Modules
Free
$0
up to 1 user
Enterprise
Contact Vendor
Enterprise
Custom
Self-Serve SMM and Customer Service Solution
$359
per month per seat
Enterprise Custom Social Media Management Solution
Contact Sales
Offerings
Pricing Offerings
LoomlySprinklr Social
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
LoomlySprinklr Social
Features
LoomlySprinklr Social
Publishing
Comparison of Publishing features of Product A and Product B
Loomly
8.5
Ratings
6% above category average
Sprinklr Social
10.0
Ratings
22% above category average
Content planning and scheduling8.90 Ratings10.00 Ratings
Audience targeting7.50 Ratings10.00 Ratings
Content optimization8.90 Ratings10.00 Ratings
Workflow management8.50 Ratings10.00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Loomly
7.7
Ratings
3% below category average
Sprinklr Social
9.7
Ratings
20% above category average
Customer interaction histories8.00 Ratings10.00 Ratings
Bulk actions7.50 Ratings10.00 Ratings
Automated routing and prioritization00 Ratings9.00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Loomly
8.0
Ratings
3% above category average
Sprinklr Social
10.0
Ratings
25% above category average
Content marketing8.10 Ratings10.00 Ratings
Paid media management8.00 Ratings10.00 Ratings
Campaigns and promotions8.00 Ratings10.00 Ratings
Lead generation00 Ratings10.00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Loomly
8.7
Ratings
3% above category average
Sprinklr Social
10.0
Ratings
17% above category average
Twitter8.90 Ratings10.00 Ratings
Facebook8.90 Ratings10.00 Ratings
LinkedIn9.40 Ratings10.00 Ratings
Google+8.00 Ratings10.00 Ratings
Instagram8.90 Ratings10.00 Ratings
Pinterest8.90 Ratings10.00 Ratings
YouTube8.00 Ratings10.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Loomly
8.0
Ratings
1% above category average
Sprinklr Social
10.0
Ratings
23% above category average
Campaign success analytics9.00 Ratings10.00 Ratings
Real-time tracking7.00 Ratings10.00 Ratings
Competitor analysis00 Ratings10.00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Loomly
7.8
Ratings
3% below category average
Sprinklr Social
9.5
Ratings
17% above category average
Role-based user permissions & privileges8.50 Ratings10.00 Ratings
Mobile access7.00 Ratings9.00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Loomly
-
Ratings
Sprinklr Social
9.5
Ratings
21% above category average
Boolean keyword searches00 Ratings10.00 Ratings
Filtering out noise/spam00 Ratings8.00 Ratings
Sentiment analysis00 Ratings10.00 Ratings
Broad channel coverage00 Ratings10.00 Ratings
User Ratings
LoomlySprinklr Social
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(0 ratings)
Usability
8.5
(0 ratings)
10.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
8.2
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
In-Person Training
-
(0 ratings)
7.0
(0 ratings)
Online Training
-
(0 ratings)
8.4
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
LoomlySprinklr Social
Likelihood to Recommend
Loomly is the best. Truly I love it. It has been super helpful to send quick videos to remote co-workers and feel like we are sitting face to face getting work done. It's increased productivity and its great for managing my calendar and sending what I need to, when I need to
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Any large organization that is looking to have an effective social media presence and achieve outcomes through advertising would be benefited by using Sprinklr [Modern Sales & Engagement]. The system allows a streamlined way to see how your audience is responding to your posts and advertisements online. It would not be well suited for a company that is not engaged with a social media presence.
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Pros
  • Overview of all accounts is extremely helpful when managing multiple accounts
  • Approval flow for team members and clients
  • Simplicity of use
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  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
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Cons
  • Ability to change the background
  • Takes a while to create a drafted post for scheduling
  • More post ideas around holidays and observances
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  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
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Likelihood to Renew
These services that Loomly offers when integrating multiple social media platforms is invaluable. It makes this side of the business a breeze.
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I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
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Usability
It's easy to use. I think that's one of the key selling points. I've used trials of other social media management platforms, and they've been more difficult to introduce to my clients, which drives a wedge. Loomly has been fairly easy to introduce my clients to, therefore optimising review timelines and ease.
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The user interface, training via Sprinklr university and detailed articles on almost every topic in the knowledge portal make Sprinklr a complete package. This is also GDPR compliant, helping us stay good with the info security. The layout of the navigation is easy and anyone new to the tool won't be overwhelmed
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Reliability and Availability
No answers on this topic
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
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Performance
No answers on this topic
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
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Support Rating
The chat feature is 10/10
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Sprinklr Modern Engagement is great for workflow and approvals, especially between teams or in-house/agency relationships. It is not well suited for smaller businesses or companies that have one account per platform. It seems like the functions would be too robust for a small business to handle. If there was an SMB version that would have got a 10 from me.
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In-Person Training
No answers on this topic
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
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Online Training
No answers on this topic
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
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Implementation Rating
No answers on this topic
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
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Alternatives Considered
I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking for that, I'd probably say another platform might be better. But for me, Loomly is perfect!
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Sprinklr Modern Sales & Engagement stacks up [well] against its competitors because it has all the features and functionality
[a] team could expect from this application. And not just that, it has been
updating the application and deploying the latest features frequently that
helps us a lot in our day-to-day operations. I am really happy with it.
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Scalability
No answers on this topic
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
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Return on Investment
  • Easy to use for all members
  • Can schedule all your content for many accounts in one place
  • Makes it more effective as both team members and clients have access to it
  • It is effective to cover everything about social media from scheduling to replying to comments and audience
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  • Assisted with integrating global social media marketing departments together
  • Has resulted in some delayed customer support responses due to technical issues with Facebook integration
  • Lack of ability to message people on Instagram has led to poor community management on this platform.
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ScreenShots

Loomly Screenshots

Screenshot of Loomly DashboardScreenshot of Loomly List ViewScreenshot of Loomly Calendar ViewScreenshot of Loomly Post BuilderScreenshot of Loomly Post FinetuningScreenshot of Loomly Post View