Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$0
Loomly
Score 8.1 out of 10
N/A
Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…
$0
up to 1 user
Pricing
Buffer
Loomly
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
Free
$0
up to 1 user
Enterprise
Contact Vendor
Enterprise
Custom
Offerings
Pricing Offerings
Buffer
Loomly
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
A discount is offered for annual billing.
—
More Pricing Information
Community Pulse
Buffer
Loomly
Features
Buffer
Loomly
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
8.6
Ratings
7% above category average
Loomly
8.5
Ratings
6% above category average
Content planning and scheduling
9.00 Ratings
8.90 Ratings
Content optimization
8.00 Ratings
8.90 Ratings
Workflow management
8.80 Ratings
8.50 Ratings
Audience targeting
00 Ratings
7.50 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
8.3
Ratings
5% above category average
Loomly
8.0
Ratings
1% above category average
Campaign success analytics
8.30 Ratings
9.00 Ratings
Real-time tracking
00 Ratings
7.00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
9.0
Ratings
12% above category average
Loomly
7.8
Ratings
3% below category average
Role-based user permissions & privileges
9.00 Ratings
8.50 Ratings
Mobile access
9.00 Ratings
7.00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Buffer
-
Ratings
Loomly
7.7
Ratings
3% below category average
Customer interaction histories
00 Ratings
8.00 Ratings
Bulk actions
00 Ratings
7.50 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Buffer
-
Ratings
Loomly
8.0
Ratings
3% above category average
Content marketing
00 Ratings
8.10 Ratings
Paid media management
00 Ratings
8.00 Ratings
Campaigns and promotions
00 Ratings
8.00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.
Loomly is the best. Truly I love it. It has been super helpful to send quick videos to remote co-workers and feel like we are sitting face to face getting work done. It's increased productivity and its great for managing my calendar and sending what I need to, when I need to
Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment.
Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em.
Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it.
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online.
It's easy to use. I think that's one of the key selling points. I've used trials of other social media management platforms, and they've been more difficult to introduce to my clients, which drives a wedge. Loomly has been fairly easy to introduce my clients to, therefore optimising review timelines and ease.
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity they put into my work is outstanding. The support I get whenever I run into problems they provide a quick response every time.
I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking for that, I'd probably say another platform might be better. But for me, Loomly is perfect!
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses