Looker vs. TARGIT

When you need to create a centralised dashboard for multiple stakeholders that blends cross-channel reporting. As an SEO agency reporting for clients - Looker is a great solution. It's less appropriate depending on the intended users. For instance, in my experience Looker reports have been under-utilised because they're not accessed regularly, provide too much noise or often simple PDF reports are preferred

Incentivized

Overall, TARGIT is a valuable tool, and more and more associates are realizing this every day. It's become our standard for sales reporting. I would recommend the software for use at other companies, and I often encourage fellow associates to gain access and basic training.

Incentivized

• It is very easy to start a new dashboard and configure what you want to display by just selecting/dragging from the list of available columns.
• It is intuitive, mainly if you use other Google services like Google Sheets.
• The look and feel is modern and nice.
• It it very useful to have an immediate visual overview of the data in a spreadsheet.

Incentivized

• The in-memory cube in the Targit suite is an excellent tool that can replace SSAS in theMicrosoft BI suite of tools. InMemory aggregations are lightning-fast compared to Microsoft SSAS.
• Targit also has a cool HTML5 reporting tool.
• It is a complete suite of BI tools including ETL, cube and reports.

Incentivized

• I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
• The setup can be time-consuming if you're not using the product regularly.
• Editing the dashboard requires a few logins; I wish it was more seamless.

Incentivized

• I think including the Data Discovery module in the base package instead of charging extra for it would go a long way to making the software better. If you don't have much background with SSIS or SSAS and you do not buy the module, it will be difficult for you to add or modify data sources.
• There are a couple small tweaks to the interface that would be helpful but are far from necessary. For example, unlike an Excel pivot table, you cannot move the measures above the dimensions in a table interface. There are workarounds for this, however.
• I understand the need to make their calculation language as complex as it is, but it still seems like it could be made simpler. It's helpful that it comes with several standard calculations that you can easily add to an object, but if you want to modify a calculation or create your own, it can be more complicated than I would like.

Incentivized

We are very haooy with Looker, it provides us with all the funciomalities we need for both the day to day oerformance tracking and longer periods reporting. It is easy to use for account managers, configurable and customizable for soecialists and what is most imoortant, our clinets generally really love it

Incentivized

The use of Targit is widespread throughout our organization. Our users are becoming comfortable with the tool and Targit has allowed our company to truly grasp the concept of Business Intelligence and making better business decisions through the analysis of our data. Our users are not waiting for IT to create reports for them, they have full rich self-service BI with Targit and are able to turn a great analytical idea or ad-hoc query hypothesis into concrete answers with actionable responses within minutes.

Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.

Incentivized

Everything on the back end needs to be correct, which sometimes it may not be set up or missing some variables. Some of the more difficult parts of Targit require a lot more attention and object creation to work properly

No objections

Incentivized

Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok

Incentivized

Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.

Incentivized

Everyone I've dealt with at Targit genuinely cares about me and my success, and they respond to questions quickly and accurately. There is literally nothing more I could ask for from their support.

Incentivized

Very satisfied, easy to implement

Incentivized

Make sure all of the back end work is done prior to getting Targit set up. Every variable you may need for calculations needs to be correct and every item needs to be uniform so it is read properly.

In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, especially for internal databases, but will gladly use Looker for our marketing information for AdWords, Analytics, Search Console, and YouTube.

Incentivized

While their product is top of the line and works very well for us, we ultimately selected Targit because of their team. We love working with them and they are always super helpful. Whenever we have a request or issue, they are there ready to happily help us resolve it and move forward.

• Other than some people not liking the numbers, I don't see any negative impacts; we haven't experienced that.
• The reports help us unravel the story of our users and how they are sifting through our pages.
• Our clients enjoy seeing the numbers to understand better what stands out on their sites.
• The reports have helped us see what campaigns are working and where we need to tweak things.
• The reports have enabled us to have better conversations with stakeholders about how their web pages should be modified, edited, etc., to reflect the data.

Incentivized

• It really has answered questions during decision-making conversations where a task item would have been created with days of turnaround time instead of getting the necessary information within minutes during that same conversation.
• Unified Reporting that maintains in alignment with business needs.

Incentivized