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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker

    Score8.5 out of 10
    N/ALooker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A

    Salesforce CRM Analytics

    Score7.1 out of 10
    N/ASalesforce CRM Analytics (formerly Tableau CRM) is a cloud-based business intelligence solutions and analytics software. It provides users with automated data discovery, CRM-connected analytics, top-down views of data, augmented analytics, predictive insights, and customizable data visualization tools.

    $125

    per month

    Pricing
    LookerSalesforce CRM Analytics
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    LookerSalesforce CRM Analytics
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional DetailsMust contact sales team for pricing.—
    More Pricing Information
    Community Pulse
    LookerSalesforce CRM Analytics
    Considered Both Products
    Google
    Chose Looker
    Looker is free, so it's certainly better bang for your buck. It's a good platform for someone who just needs a quick way to look at the data they have. It doesn't have some of the advanced functionality that Tableau has, but it integrates well with the Google ecosystem, so it's …
    Incentivized
    Chose Looker
    We haven't had a proper benchmarking done. We might consider looking at other options, but this thing is deeply integrated into our platform, so not anytime soon.
    Incentivized
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    60 Answers
    63%
    Would buy again
    5 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    53 Answers
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    61 Answers
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    40 Answers
    100%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    48 Answers
    100%
    Implementation went as expected
    7 Answers
    Features
    LookerSalesforce CRM Analytics
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker and Salesforce CRM Analytics
    Feature
    Looker
    8.5
    116 Ratings
    4% above category average
    Salesforce CRM Analytics
    8.5
    46 Ratings
    4% above category average
    Pixel Perfect reports8.195 Ratings8.639 Ratings
    Customizable dashboards9.0115 Ratings7.646 Ratings
    Report Formatting Templates8.499 Ratings9.244 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker and Salesforce CRM Analytics
    Feature
    Looker
    8.5
    116 Ratings
    5% above category average
    Salesforce CRM Analytics
    8.0
    47 Ratings
    1% below category average
    Drill-down analysis8.2112 Ratings7.646 Ratings
    Formatting capabilities7.9114 Ratings8.446 Ratings
    Integration with R or other statistical packages8.947 Ratings6.835 Ratings
    Report sharing and collaboration9.2116 Ratings9.044 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker and Salesforce CRM Analytics
    Feature
    Looker
    8.9
    112 Ratings
    7% above category average
    Salesforce CRM Analytics
    8.5
    45 Ratings
    2% above category average
    Publish to Web8.494 Ratings9.335 Ratings
    Publish to PDF9.1100 Ratings9.042 Ratings
    Report Versioning8.775 Ratings8.541 Ratings
    Report Delivery Scheduling9.297 Ratings8.038 Ratings
    Delivery to Remote Servers00 Ratings7.732 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker and Salesforce CRM Analytics
    Feature
    Looker
    7.0
    113 Ratings
    13% below category average
    Salesforce CRM Analytics
    8.3
    43 Ratings
    4% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)8.2109 Ratings8.640 Ratings
    Location Analytics / Geographic Visualization8.297 Ratings8.938 Ratings
    Predictive Analytics4.66 Ratings7.540 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Looker and Salesforce CRM Analytics
    Feature
    Looker
    8.4
    112 Ratings
    1% below category average
    Salesforce CRM Analytics
    8.4
    46 Ratings
    1% below category average
    Multi-User Support (named login)8.7106 Ratings8.644 Ratings
    Role-Based Security Model8.393 Ratings8.144 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)8.2106 Ratings8.140 Ratings
    Report-Level Access Control8.345 Ratings00 Ratings
    Single Sign-On (SSO)00 Ratings8.639 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Looker and Salesforce CRM Analytics
    Feature
    Looker
    6.3
    84 Ratings
    22% below category average
    Salesforce CRM Analytics
    6.6
    43 Ratings
    17% below category average
    Responsive Design for Web Access7.681 Ratings7.341 Ratings
    Mobile Application5.01 Ratings6.032 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.575 Ratings7.237 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Looker and Salesforce CRM Analytics
    Feature
    Looker
    -
    Ratings
    Salesforce CRM Analytics
    7.3
    31 Ratings
    7% below category average
    REST API00 Ratings7.429 Ratings
    Javascript API00 Ratings7.927 Ratings
    iFrames00 Ratings6.923 Ratings
    Java API00 Ratings7.926 Ratings
    Themeable User Interface (UI)00 Ratings8.526 Ratings
    Customizable Platform (Open Source)00 Ratings5.125 Ratings
    Best Alternatives
    LookerSalesforce CRM Analytics
    Small Businesses
    Cyfe
    Score8.8 out of 10
    Cyfe
    Score8.8 out of 10
    Medium-sized Companies
    Zendesk Explore
    Score8.7 out of 10
    Zendesk Explore
    Score8.7 out of 10
    Enterprises
    Jaspersoft Community Edition
    Score9.7 out of 10
    Jaspersoft Community Edition
    Score9.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LookerSalesforce CRM Analytics
    Likelihood to Recommend
    8.7
    (117 ratings)
    7.0
    (47 ratings)
    Likelihood to Renew
    9.5
    (7 ratings)
    -
    (0 ratings)
    Usability
    8.8
    (12 ratings)
    7.7
    (6 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (14 ratings)
    7.7
    (6 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    6.0
    (1 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    10.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.5
    (51 ratings)
    8.1
    (41 ratings)
    Data Sources
    7.3
    (51 ratings)
    7.7
    (41 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    LookerSalesforce CRM Analytics
    Likelihood to Recommend
    Google
    Looker is ideal if you are heavily invested in Google Services, particularly marketing related services, and you with to quickly create reporting dashboards for that data. It gets more difficult when you try to tie in data from other services, and I would not use this were I already using BI package - it is not anywhere near as well supported or as widely known as some of its major competitors, but what it does do, it does do well.
    Incentivized
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    Salesforce
    Salesforce CRM Analytics has amazing user interface and very responsive customer services providers.
    The product has brilliant artificial intelligence systems that enhance its usability.
    Software integration with other tools is perfect.
    Ease in setting up and availability of unlimited tutorials and demos.
    Incentivized
    Read full review
    Pros
    Google
    • Show visited pages - sessions, pageviews - which programs are viewed the most.
    • Displays session source/medium views to see where users are coming from.
    • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
    • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
    • Our clients like to see the top pages visited for a month.
    • I like the drop-and-drag approach, and building charts is a little easier than it was before.
    Incentivized
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    Salesforce
    • Interactive Dashboards, it [consists] of wide variety of charts
    • Data from different sources can be easily integrated with it
    • Security, it provides easy way to secure and share the information with the users
    • Support actions like opening hyperlink etc
    • Almost everything can be done from configuration
    • Data can easily be managed from dataflow.
    Incentivized
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    Cons
    Google
    • I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
    • The setup can be time-consuming if you're not using the product regularly.
    • Editing the dashboard requires a few logins; I wish it was more seamless.
    Incentivized
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    Salesforce
    • Implementation takes time and resources. It is a heavy lift to implement and at first, it can take a little bit of time to understand what you are looking at. But once it's implemented it's easy to get started.
    • Without any BI expertise or resources available to your organization, the implementation of this is difficult. If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first.
    • Their support is not on hand to help you if you encounter any issues, at least not on all the plans or the basic plans. Real-time support service is an add-on, so you'll need to be patient if you require help or pay extra money.
    • More functionality for the tool is needed to compete with other heavyweights in the arena like Tableau, Qlik, and Microstrategy. Still lacks the robustness, functionality, and flexibility other competing products possess.
    Incentivized
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    Likelihood to Renew
    Google
    I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
    Incentivized
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    Salesforce
    No answers on this topic
    Usability
    Google
    Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
    Incentivized
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    Salesforce
    For someone who don't have coding background, this could be a useful tool and fairly easy to learn and use given the good support. However, if you know other open source tools, it would be much easier to use the other tools and the knowledge is more transferable in the future.
    Incentivized
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    Reliability and Availability
    Google
    No objections
    Incentivized
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    Salesforce
    No answers on this topic
    Performance
    Google
    Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
    Incentivized
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    Salesforce
    No answers on this topic
    Support Rating
    Google
    Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
    Incentivized
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    Salesforce
    I was not able to be in interaction much with Salesforce support team since every feature works the way it should be working. So far I have not experienced any bug or major glitches that would delay the result of my work and performance. There is also a hotline in our company for Salesforce issue but so far I have not used it.
    Incentivized
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    Implementation Rating
    Google
    Very satisfied, easy to implement
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    Salesforce
    An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes
    Incentivized
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    Alternatives Considered
    Google
    Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
    Incentivized
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    Salesforce
    Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.
    Incentivized
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    Contract Terms and Pricing Model
    Google
    Perfect price to performance
    Incentivized
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    Salesforce
    No answers on this topic
    Return on Investment
    Google
    • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
    • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
    • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
    Incentivized
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    Salesforce
    • Sales CRM analytics enable us to conduct correlation analytics and real-time performance metrics.
    • Use of the product enabled us to drive more revenue by the help of actionable insights leading to informed decisions making.
    • The software has made it possible for us to automate administrative tasks and improve performance.
    Incentivized
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    ScreenShots

    Looker Screenshots

    Screenshot of a Looker dashboard with a geo chart.