Looker vs. Microsoft BI (MSBI)

When you need to create a centralised dashboard for multiple stakeholders that blends cross-channel reporting. As an SEO agency reporting for clients - Looker is a great solution. It's less appropriate depending on the intended users. For instance, in my experience Looker reports have been under-utilised because they're not accessed regularly, provide too much noise or often simple PDF reports are preferred

Incentivized

The Microsoft BI suite of tools, which comprises tools from the SQL Server suite, provides end-to-end features and functionality for businesses of any size. Users who need dashboards and reports fast will benefit from this tool. It’s simple to connect to databases, cloud storage systems, and CSV files of any type. This makes the dashboards suitable for a more rapid presentation workflow because we can easily incorporate them into PowerPoint presentations. Enterprise and standard editions are both available for some tools.

Incentivized

• It is very easy to start a new dashboard and configure what you want to display by just selecting/dragging from the list of available columns.
• It is intuitive, mainly if you use other Google services like Google Sheets.
• The look and feel is modern and nice.
• It it very useful to have an immediate visual overview of the data in a spreadsheet.

Incentivized

• The layout of Power BI is very intuitive. Someone that is familiar with Excel and working with Charts and Graphs in that environment will find the learning curve a rather short one to start using Power BI.
• I like the way Power BI fits an assortment of users and how the functionality that you engage is replicated in Excel, that being Power Query and Power Pivot. So what you learn in one tool can be readily applied towards the other which allows you to more effectively apply your training.
• I appreciate how Microsoft is working to develop tools that go a long ways to empowering the end user. Prior to Power BI I would have had to consult with a "BI" professional to develop a dashboard. With Power BI I don't have to consult with anyone, I can work to put together the dash board I want and using a tool set that is really robust and allows me to engage an enormous amount of data. It's provides a great deal of flexibility and the types of data I can connect to.
• Updates...Microsoft is working diligently to keep Power BI current with monthly updates. They do a really good job of listening to the end user, if there is functionality not currently present just give them a month or so.
• Just to be clear, even though it's easy to get going right out of the gate with Power BI it provides plenty of opportunities to create some really sophisticated reporting solutions. With DAX in Power Pivot and M language in Power Query, you are provided with plenty of head room to do some really amazing things in Power BI.
• Training...there are resources across the web for learning and growing your skills and Power BI. And what's even better is the majority of those resources are free.
• Data engagement, when presenting the data to the end user Power BI goes a long way to allowing that end user to engage the data and begin to identify root cause by simply interacting with the graph/chart/data set. It allows for really fluid engagement. Prior to Power BI so many times during the presentation of data we often times ended the engagement with that data with more questions than what were answered. With Power BI, more often than not, the end user is able to get answers to the questions by simply clicking on the data in the graph/chart/dataset to see the details. This tool really does have the capacity to make you look like a rock star.

Incentivized

• I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
• The setup can be time-consuming if you're not using the product regularly.
• Editing the dashboard requires a few logins; I wish it was more seamless.

Incentivized

• The race to perfect gathering of Non-Traditional datasets is on-going; with Microsoft arguably not the leader of the pack in this category.
• Licensing options for PowerBI visualizations may be a factor. I.e. if you need to implement B2C PowerBI visualizations, the cost is considerably high especially for startups.
• Some clients are still resistant putting their data on the cloud, which restricts lots of functionality to Power BI.

Incentivized

We are very haooy with Looker, it provides us with all the funciomalities we need for both the day to day oerformance tracking and longer periods reporting. It is easy to use for account managers, configurable and customizable for soecialists and what is most imoortant, our clinets generally really love it

Incentivized

Microsoft BI is fundamental to our suite of BI applications. That being said, Northcraft Analytics is focused on delighting our customers, so if the underlying factors of our decision change, we would choose to re-write our BI applications on a different stack. Luckily, mathematics are the fundamental IP of our technology... and is portable across all BI platforms for the foreseeable future.

Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.

Incentivized

Usability is great. This product will make most feel right at home. I feel like this question should be asked from two points of view: 1. Creator of reports, Data Models, Views etc: Most Advanced users will still rate the usability as very high. Its capabilities are still robust. However when compared to other Enterprise Class products it will not do many of the advanced application queries. 2. End user, Consumer: All end users will feel right at home. Many will be able to create connections to already created data models and other external publicly available sources like twitter, Facebook, World Health order etc... These connections are then in turn very very easily available to publish to SharePoint and Power BI. It took me a while to understand what I think is Microsoft's strategy. This will handle all but the most of robust needs. Much like many American made cars and my favorite Corvette, Microsoft is fast, has it own break downs from time to time but all of these are really to tolerate when the price is considered and the next one up that can out perform it is three to four times as much money makes this an easy one to still recommend

No objections

Incentivized

Reports are stable and always avaiable when needed.

Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok

Incentivized

SQL Server Reporting Services (SSRS) can drag at times. We created two report servers and placed them under an F5 load balancer. This configuration has worked well. We have seen sluggish performance at times due to the Windows Firewall.

Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.

Incentivized

While support from Microsoft isn't necessarily always best of breed, you're also not paying the price for premium support that you would on other platforms. The strength of the stack is in the ecosystem that surrounds it. In contrast to other products, there are hundreds, even thousands of bloggers that post daily as well as vibrant user communities that surround the tool. I've had much better luck finding help with SQL Server related issues than I have with any other product, but that help doesn't always come directly from Microsoft.

This training was more directed toward what the product was capable of rather than actual programming.

I have used on-line training from Microsoft and from Pragmatic Works. I would recommend Pragmatic Works as the best way to get up to speed quickly, and then use the Microsoft on-line training to deep dive into specific features that you need to get depth with.

Very satisfied, easy to implement

Incentivized

We are a consulting firm and as such our best resources are always billing on client projects. Our internal implementation has weaknesses, but that's true for any company like ours. My rating is based on the product's ease of implementation.

In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, especially for internal databases, but will gladly use Looker for our marketing information for AdWords, Analytics, Search Console, and YouTube.

Incentivized

MSBI for my company is a like using a car that has a good balance of features, is easy to use, has good support, and works well with other things or requirement you may have. We specifically chose it because it is one of the promising platform whose support team will never let us down. Plus all the features of MSBI are A1 and productive according to my team's analysis.

• Other than some people not liking the numbers, I don't see any negative impacts; we haven't experienced that.
• The reports help us unravel the story of our users and how they are sifting through our pages.
• Our clients enjoy seeing the numbers to understand better what stands out on their sites.
• The reports have helped us see what campaigns are working and where we need to tweak things.
• The reports have enabled us to have better conversations with stakeholders about how their web pages should be modified, edited, etc., to reflect the data.

Incentivized

• As it came "in the box" with necessary SQL Server RDBMS purchases, the ROI for the BI components are high as there was no incremental cost.
• Has provided standard reporting for most of the organization available via highly formatted PDF or Excel versions.
• Has provided ad-hoc analytics using SSAS in conjunction with Excel.

Incentivized