Looker Studio vs. Qlik Sense

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker Studio
Score 7.7 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Qlik Sense
Score 7.4 out of 10
N/A
Qlik Sense® is a self-service BI platform for data discovery and visualization. It supports a full range of analytics use cases—data governance, pixel-perfect reporting, and collaboration. Its Associative Engine indexes and connects relationships between data points for creating actionable insights.
$200
per month
Pricing
Looker StudioQlik Sense
Editions & Modules
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Starter
$200
per month
Standard
$825
per month
Premium
$2,750
per month
Qlik Sense Enterprise on Windows
Contact Sales
Enterprise
Custom Quote
Offerings
Pricing Offerings
Looker StudioQlik Sense
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Looker StudioQlik Sense
Features
Looker StudioQlik Sense
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker Studio
8.0
Ratings
5% below category average
Qlik Sense
8.5
Ratings
4% above category average
Pixel Perfect reports7.00 Ratings8.30 Ratings
Customizable dashboards8.50 Ratings8.90 Ratings
Report Formatting Templates8.40 Ratings8.20 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker Studio
7.6
Ratings
5% below category average
Qlik Sense
8.6
Ratings
7% above category average
Drill-down analysis9.50 Ratings8.90 Ratings
Formatting capabilities8.00 Ratings8.20 Ratings
Integration with R or other statistical packages4.00 Ratings8.40 Ratings
Report sharing and collaboration8.90 Ratings9.00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker Studio
8.2
Ratings
3% below category average
Qlik Sense
8.8
Ratings
6% above category average
Publish to Web7.50 Ratings8.80 Ratings
Publish to PDF9.40 Ratings8.80 Ratings
Report Versioning8.00 Ratings8.80 Ratings
Report Delivery Scheduling7.40 Ratings8.80 Ratings
Delivery to Remote Servers8.80 Ratings8.80 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker Studio
7.1
Ratings
14% below category average
Qlik Sense
8.7
Ratings
9% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)9.50 Ratings8.50 Ratings
Location Analytics / Geographic Visualization9.00 Ratings8.80 Ratings
Predictive Analytics5.00 Ratings8.70 Ratings
Pattern Recognition and Data Mining5.00 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker Studio
-
Ratings
Qlik Sense
9.0
Ratings
6% above category average
Multi-User Support (named login)00 Ratings9.20 Ratings
Role-Based Security Model00 Ratings9.00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.80 Ratings
Single Sign-On (SSO)00 Ratings8.90 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker Studio
-
Ratings
Qlik Sense
7.4
Ratings
5% below category average
Responsive Design for Web Access00 Ratings8.30 Ratings
Mobile Application00 Ratings8.20 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.20 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Looker Studio
-
Ratings
Qlik Sense
8.6
Ratings
10% above category average
REST API00 Ratings8.80 Ratings
Javascript API00 Ratings8.40 Ratings
iFrames00 Ratings8.50 Ratings
Java API00 Ratings8.60 Ratings
Themeable User Interface (UI)00 Ratings8.60 Ratings
Customizable Platform (Open Source)00 Ratings8.40 Ratings
Best Alternatives
Looker StudioQlik Sense
Small Businesses
Supermetrics
Supermetrics
Score 10.0 out of 10
BrightGauge
BrightGauge
Score 9.0 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 10.0 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
Dataiku
Dataiku
Score 7.6 out of 10
Kyvos Semantic Intelligence Layer
Kyvos Semantic Intelligence Layer
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Looker StudioQlik Sense
Likelihood to Recommend
8.9
(0 ratings)
8.5
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
8.4
(0 ratings)
Usability
8.5
(0 ratings)
8.0
(0 ratings)
Support Rating
6.7
(0 ratings)
7.3
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
7.3
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
Looker StudioQlik Sense
Likelihood to Recommend
Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
Read full review
Qlik Sense is a program whose purpose is to greatly improve all your operations and use of all data in an organic way. The mission will always be to increase the economic and commercial processes of the company in a short time. I recommended it for its high technology, which was Created for this area, the results are successful. We have noticed how it has increased relationships with our clients thanks to the credibility and security that we provide.
Read full review
Pros
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
  • Self-Service Visualization and Discovery
  • Fullstack BI from ETL to Visualization, its built-in ETL engine can transform disparate data sets into a common data structure
  • Uses HTML5 based responsive design which visualization automatically adapt to the screen size and orientation of the users device
  • Actively engaged community and resources to help you learn this software in the best possible manner
Read full review
Cons
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
Read full review
  • Not a lot of room for customization as we were used to in QlikView
  • UI and default navigation can be very clunky and not user friendly
  • Although the backend is fantastic, the front end experience leaves a lot to be desired. As a developer you don't have a lot of options to customized your app unless you turn to Javascript, CSS and HTML. This is not a common stack you would find in most BI developers
Read full review
Likelihood to Renew
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
Read full review
Qlik Sense is a constantly improving it's software and working with its' users to make it better. They are great at keeping their users informed of progress and care about delivering a quality product
Read full review
Usability
It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.
Read full review
Qlik Sense has a better and easy to learn user interface compared with other analytics tool which always help us to create regular and adhoc reports within the stipulated time frame and can be easily refreshed at a scheduled time and sent to multiple stakeholders for timely update regarding the Key metrics indicator.
Read full review
Support Rating
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
Read full review
Not only can you ask the support team for help, but you can also ask the community. Also with the community there is a vast amount of problems that have already been solved. The problem you are encountering has a likely chance of already being discussed and even solved in the community section saving you time from reaching out.
Read full review
In-Person Training
No answers on this topic
The instructor was very knowledgeable.
Read full review
Online Training
No answers on this topic
The online instructor was very knowledgeable.
Read full review
Implementation Rating
No answers on this topic
Hire Qlik consultants. It's better done by them or with their aid.
Read full review
Alternatives Considered
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
Read full review
The customization of the platform opens up plenty of other options depending on the use cases. The API layer is incredibly rich and makes integration of Qlik based visualization into web pages a simple and effective pattern. It's been very easy to use with a great community made up of professionals. Qlik Sense has introduces artificial Intelligence into my data visualization and reporting activity.
Read full review
Return on Investment
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
Read full review
  • The impact has undoubtedly been positive, it is difficult to quantify it, however in terms of effectiveness or efficiency I give it a 90%.
  • I don't give it 100% because to use the complete package you have to pay, and it's not that cheap and on the other hand because it has some deficiencies, such as technical support and some issues like windows that are not so friendly and easy to work with.
  • Still, I can't stop using it.
Read full review
ScreenShots

Qlik Sense Screenshots

Screenshot of Qlik Sense Cash Flow DashboardScreenshot of Qlik Sense Global Smart SearchScreenshot of Qlik Sense Smart Data Compression - Get immediate insight on large dataScreenshot of Extend, mix and mash-up with our APIsScreenshot of Add "External data" with Qlik DataMarket - Data as a ServiceScreenshot of Visualization Bundle