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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker Studio

    Score7.6 out of 10
    N/ALooker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

    $9

    per month per user per project

    Metabase

    Score7.7 out of 10
    N/AMetabase aims to bring data tools with the simplicity of consumer products to the crufty world of enterprise business intelligence. Their open source analytics and business intelligence applications connect to most commonly used databases to let anyone in a company ask questions, and create dashboards or nightly emails without knowing SQL. Metabase Enterprise enables the user to embed branded analytics into customer applications.

    $85

    per month

    Pricing
    Looker StudioMetabase
    Editions & Modules
    Looker Studio Pro
    $9
    per month per user per project
    Looker Studio
    No charge
    Starter
    $85
    per month (includes 5 users, then $5 per user, per month)
    Starter
    $85
    per month up to 5 users
    Pro
    $500
    per month up to 10 users
    Growth
    $749
    per month (includes 10 users, then $15 per user, per month)
    Enterprise
    15,000
    per year
    Open Source
    Free
    Offerings
    Pricing Offerings
    Looker StudioMetabase
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Looker StudioMetabase
    Considered Both Products
    Google
    No answer on this topic
    Metabase
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    32 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    33 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    26 Answers
    No answers on this topic
    Implementation went as expected
    87%
    Implementation went as expected
    27 Answers
    No answers on this topic
    Features
    Looker StudioMetabase
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker Studio and Metabase
    Feature
    Looker Studio
    8.0
    53 Ratings
    5% below category average
    Metabase
    7.4
    4 Ratings
    10% below category average
    Pixel Perfect reports7.037 Ratings8.02 Ratings
    Customizable dashboards8.552 Ratings8.04 Ratings
    Report Formatting Templates8.451 Ratings6.34 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker Studio and Metabase
    Feature
    Looker Studio
    7.6
    52 Ratings
    5% below category average
    Metabase
    8.3
    4 Ratings
    3% above category average
    Drill-down analysis9.544 Ratings8.54 Ratings
    Formatting capabilities8.048 Ratings7.44 Ratings
    Integration with R or other statistical packages4.024 Ratings7.92 Ratings
    Report sharing and collaboration8.951 Ratings9.54 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker Studio and Metabase
    Feature
    Looker Studio
    8.2
    52 Ratings
    3% below category average
    Metabase
    8.7
    2 Ratings
    5% above category average
    Publish to Web7.546 Ratings9.01 Ratings
    Publish to PDF9.545 Ratings9.01 Ratings
    Report Versioning8.033 Ratings8.02 Ratings
    Report Delivery Scheduling7.436 Ratings9.01 Ratings
    Delivery to Remote Servers8.818 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker Studio and Metabase
    Feature
    Looker Studio
    7.1
    51 Ratings
    14% below category average
    Metabase
    8.8
    4 Ratings
    10% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)9.551 Ratings8.54 Ratings
    Location Analytics / Geographic Visualization9.048 Ratings10.02 Ratings
    Predictive Analytics5.026 Ratings8.92 Ratings
    Pattern Recognition and Data Mining5.02 Ratings7.92 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Looker Studio and Metabase
    Feature
    Looker Studio
    -
    Ratings
    Metabase
    9.5
    4 Ratings
    11% above category average
    Multi-User Support (named login)00 Ratings8.64 Ratings
    Role-Based Security Model00 Ratings10.03 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings9.54 Ratings
    Report-Level Access Control00 Ratings9.53 Ratings
    Single Sign-On (SSO)00 Ratings10.04 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Looker Studio and Metabase
    Feature
    Looker Studio
    -
    Ratings
    Metabase
    9.0
    2 Ratings
    14% above category average
    Responsive Design for Web Access00 Ratings8.01 Ratings
    Mobile Application00 Ratings10.01 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings9.02 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Looker Studio and Metabase
    Feature
    Looker Studio
    -
    Ratings
    Metabase
    8.8
    3 Ratings
    12% above category average
    REST API00 Ratings8.93 Ratings
    Javascript API00 Ratings9.02 Ratings
    iFrames00 Ratings9.02 Ratings
    Java API00 Ratings10.01 Ratings
    Themeable User Interface (UI)00 Ratings7.02 Ratings
    Customizable Platform (Open Source)00 Ratings9.01 Ratings
    Best Alternatives
    Looker StudioMetabase
    Small Businesses
    Chartio (discontinued)
    Score7.5 out of 10
    Cyfe
    Score8.8 out of 10
    Medium-sized Companies
    Jet Reports
    Score9.5 out of 10
    Zendesk Explore
    Score8.7 out of 10
    Enterprises
    Grafana
    Score8.7 out of 10
    Jaspersoft Community Edition
    Score9.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Looker StudioMetabase
    Likelihood to Recommend
    8.9
    (54 ratings)
    8.5
    (4 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.5
    (5 ratings)
    8.0
    (3 ratings)
    Support Rating
    6.7
    (10 ratings)
    -
    (0 ratings)
    User Testimonials
    Looker StudioMetabase
    Likelihood to Recommend
    Google
    Looker Studio is well-suited for those wanting to analyze web/site data and performance quickly. It is simple enough to learn/use for quick report-building or drilling into data. Looker Studio is easier to use/understand than the GA4 console and thus has a better UI/UX. It is an efficient tool for fast, simple data needs—especially for team members with limited analytical capabilities and knowledge.
    Incentivized
    Read full review
    Metabase
    Metabase is an easy tool to use if you are interested in collecting and aggregating data from multiple platforms. It is also easy to set up and start receiving the data results as a report. It is also easy to integrate with other tools that generate visual reports and take the necessary actions based on the data details.
    Incentivized
    Read full review
    Pros
    Google
    • Self-service
    • Easy to use, point and click
    • Little to no training required
    • Easy to share internally and externally
    • Rich visualizations
    • Canned reports
    • Easy to copy/paste/dupe existing reports
    • Ability to join data sets
    • Easy integration with various data sources
    • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
    • Wide range of APIs
    • Secure / authentication via Google SSO
    • Easy to share / re-assign ownership of reports and data sources
    Incentivized
    Read full review
    Metabase
    • We're currently using it to fetch reports for our products, such as daily sales, pipeline, visits, and attendance reports.
    • Data representation from database directly.
    Incentivized
    Read full review
    Cons
    Google
    • Few functionalities are very exclusive only for data studio.
    • It's time taking to load data and at the same time only single Data source can be connected.
    • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
    Read full review
    Metabase
    • Report Types
    • Updates
    • Colour/Branding
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
    Incentivized
    Read full review
    Metabase
    No answers on this topic
    Usability
    Google
    It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.
    Incentivized
    Read full review
    Metabase
    Its generally quite easy to use but some SQL is definitely important
    Incentivized
    Read full review
    Support Rating
    Google
    I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
    Incentivized
    Read full review
    Metabase
    No answers on this topic
    Alternatives Considered
    Google
    The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard to fully customize. The price point is also a major deterrent, since users end up paying for lots of features they might never use. Looker Studio has weaknesses on the blending and modeling side, but we've been able to get by via connection to GBQ and transformation done in dbt.
    Incentivized
    Read full review
    Metabase
    It does not stack up against Metabase, they complete each other.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Free, so the only investment is time
    • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
    • The time spent formatting the templates or building connectors can have a negative impact on ROI
    • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
    Incentivized
    Read full review
    Metabase
    • It is serving us whatever we're looking for, and we've recommended many organizations to implement it if they want better data analytics as it provides better functionality than we will build.
    • As a negative it gets difficult to get control over data to be fetch initially.
    Incentivized
    Read full review
    ScreenShots