Localytics vs. SimpleTexting

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Localytics
Score 6.0 out of 10
N/A
Upland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.
$95
Per Application Per Month
SimpleTexting
Score 7.6 out of 10
N/A
SimpleTexting is an SMS marketing and text messaging service from the company of the same name headquartered in Miami Beach.
$29
per month
Pricing
LocalyticsSimpleTexting
Editions & Modules
Localytics
$95.00
Per Application Per Month
500 credits
$29
per month
1,000 credits
$49
per month
2,000 credits
$79
per month
3,000 credits
$109
per month
7,500 credits
$229
per month
15,000 credits
$399
per month
25,000 credits
$549
per month
50,000 credits
$899
per month
Offerings
Pricing Offerings
LocalyticsSimpleTexting
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LocalyticsSimpleTexting
Best Alternatives
LocalyticsSimpleTexting
Small Businesses
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Score 8.0 out of 10
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Score 8.0 out of 10
Medium-sized Companies
Flurry Analytics
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Score 9.0 out of 10
Flurry Analytics
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Score 9.0 out of 10
Enterprises
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Score 9.0 out of 10
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Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LocalyticsSimpleTexting
Likelihood to Recommend
6.0
(0 ratings)
7.6
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
-
(0 ratings)
Support Rating
3.0
(0 ratings)
10.0
(0 ratings)
User Testimonials
LocalyticsSimpleTexting
Likelihood to Recommend
It is a great product for a smaller team to integrate into their app to start getting some in-depth analytics. The web interface is a great analytics tool without the need for writing SQL. Lack of Unity support makes it a lesser choice for mobile gaming. Like many third-party products, once data needs become substantial, the business will likely outgrow Localytics and will move towards an in-house solution.
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SimpleTexting has been wonderful for the purposes for which we signed up. We wanted an easy-to-use platform that allowed 2-way texting, assigned a phone number, had the ability to collect phone numbers/contact easily (whether through an import or a user sign-up, spoiler SimpleTexting has both), etc. It has provided all of that and more easily, without a contract. And the platform is so easy to use for our team. One of the only issues we're having is wanting to expand our use of SimpleTexting, and using multiple options for texting (i.e., shortcode, toll-free, landline/business enabling) has been difficult on one account.
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Pros
  • Great web interface which provides a couple of levels of pivoting and filtering of data
  • Straight-forward integration for simpler use cases
  • Access to raw data through S3 for use in your own data pipeline
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  • SimpleTexting is easy to use. Multiple users can access the dashboard and send texts and manage contacts
  • We have had great success running multiple promotions at once by using different keywords to trigger various offers. For example, one keyword will trigger a free service, and another keyword will trigger a discount off product or service.
  • Simpletexting lets us segment our list which is extremely helpful in sending out market specific offers
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Cons
  • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
  • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
  • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
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  • A lot of glitches and bugs, with promised fixes that keep dragging on for some time.
  • Mobile notifications are very buggy. You have to keep force-closing the app and re-opening it multiple times to get the notifications to refresh.
  • Constant toggling of 'Unread' and 'All' on mobile or desktop to get the notifications to clear and show up as opened, otherwise it will imply it's not read.
  • Also, sometimes new notifications don't show up.
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Likelihood to Renew
There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
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No answers on this topic
Support Rating
It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
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With SimpleTexting updating little things here and there almost daily. We reach out to their support team constantly. They have one of the best response rates I have ever experienced! Normally it takes less than a minute to speak to a real person, but even if they are busy they have an answer bot send you articles to see if you can solve the issue yourself first! One of the best support teams ever
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Alternatives Considered
We have not used other products but are going to start exploring making a switch to a new platform.
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We chose SimpleTexting based on their starting messaging options as well as the no limitations on the number of keywords we can use. EZ Texting required a much more costly monthly commitment with fewer features that applied to our organization. We felt that SimpleTexting would allow us to utilize a better communication strategy by having multiple keywords for no extra charge
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Return on Investment
  • We have seen an increase in usage by sending targeted push notifications.
  • For our purposes we don't need as many features as they offer.
  • We have an overall negative ROI from Localytics.
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  • Because we are able to reach more people through subscribing, our number of donations has increased and the number of volunteers has increased. We have gone from an average of 5 volunteers an even to 25-30. Our donations increased by 25%.
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ScreenShots

SimpleTexting Screenshots

Screenshot of Send messages to groupsScreenshot of Have 1-on-1 conversationsScreenshot of Text-to-join keywordsScreenshot of Useful, built-in apps