Lob vs. Smarty

Smarty

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Lob	Score10 out of 10	N/A	Lob in San Francisco provides the building blocks for developers to automate offline correspondences. Enterprise companies use Lob’s suite of APIs to mail fully dynamic and personalized customer communications with print media. Lob also provides insight into deliverability with piece-by-piece tracing and a proprietary Print Delivery Network to streamline production across fully redundant nodes all over the country.	$0 per month (Up to 500 Mailings)
Smarty	Score9 out of 10	N/A	Smarty is a provider of location data intelligence. Smarty is able to process colossal amounts of location data and APIs verify, validate, enrich, standardize, geocode, and auto-complete addresses.	$20 per month 5000 lookups

Pricing

Lob

Smarty

Professional - US Address Autocomplete: $20
per month 5k monthly lookups
Professional - International Address Autocomplete: $40
per month 500 monthly lookups
Professional - US Address Validation: $54
per month 5k Lookups per month
US Reverse Geocoding: $54
per month 25k monthly lookups
Professional - International Address Verification: $65
per month 1k monthly lookups
US Rooftop Geocoding: $106
per month 5k monthly lookups
Unlimited - US Address Verification: $1,250
per month Lookups / month Up to 300 / second

Pricing Offerings
Lob	Smarty
Free Trial
Yes	Yes
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
Yes	No

Optional

No setup fee

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Best Alternatives
	Lob	Smarty
Small Businesses	No answers on this topic	No answers on this topic
Medium-sized Companies	PFL Direct Mail Platform Score9 out of 10	No answers on this topic
Enterprises	PFL Direct Mail Platform Score9 out of 10	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Lob	Smarty
Likelihood to Recommend	10.0 (3 ratings)	9.0 (1 ratings)

User Testimonials
	Lob	Smarty
Likelihood to Recommend	Lob Lob is working well for batched or scheduled jobs where timing isn't as critical. For items that need to be sent quickly, it's still faster to manually produce. Incentivized Verified User Read full review	Smarty Smarty is best suited for when consumers need to enter or manage their address information within an application. Smarty is also used well for finding an address faster if consumers need to search for something like a location or to enter their addresses faster. consumers get a better product experience Incentivized Justin Hajek AVP of Program Manager Read full review
Pros	Lob Address Verification and NCOA Cleaning Autocomplete for our forms that allow a user to SKIP typing Printing and mailing documents automatically over API Incentivized Salvatore (Sal) Salpietro Chief Experience Officer Read full review	Smarty No answers on this topic
Cons	Lob None at the moment. Incentivized JJ Englert Founder & Product Manager Read full review	Smarty No answers on this topic
Alternatives Considered	Lob Incentivized Salvatore (Sal) Salpietro Chief Experience Officer Read full review	Smarty No answers on this topic
Return on Investment	Lob Extremely positive reducing cost of managing the mail production process and spending on paper, printers, and printer supplies. More secure than sending spreadsheet to a mailing house. Incentivized Verified User Read full review	Smarty No answers on this topic
ScreenShots	Lob Screenshots	Smarty Screenshots