LiveRamp vs. TIBCO Clarity

It is well suited if you are trying to track data and information across multiple platforms.

Incentivized

Clarity is well suited to address issues with data integrity, where you want to maintain formatting for fields from various sources. While it can be used to address issues with data impacting departmental use (ex: a field must be set to a particular value based on other field values, and if this is not the case then a business unit may be impacted), the amount of time required to setup the logic is cumbersome. As such, we leveraged TIBCO Data Virtualization to deal with these scenarios.

Incentivized

• Data onboarding
• Identity resolution
• Data management
• Audience segmentation
• Third-party data for audience targeting
• Hosting great ad tech and martech industry events

Incentivized

• Ability to correct data integrity issues
• Ease of use

Incentivized

• Privacy information could be included better.

Incentivized

• Issues with SSL configuration options
• Syntax to create rules requires additional/extra knowledge that may not exist in an organization
• Requires quite a bit of setup for rule logic

Incentivized

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

• Much better overall business view from improved analytics
• More actionable insights gained from cross platform analytics
• More holistic view of the user experience

Incentivized

• We have not established ROI as we are in the initial stages of setup.

Incentivized