LiveRamp vs. Oracle Enterprise Metadata Management (OEMM)

It is well suited if you are trying to track data and information across multiple platforms.

Incentivized

Oracle Enterprise Data Management has allowed us to share information with other departments, in this way we can unite the marketing department with the sales department and ensure that the projects that are generated attend to the data that each one throws up. It has also allowed us to integrate the data and contributes to collaborative work, this has satisfactorily reduced customer refusals in the face of possible cost increases.

Incentivized

• Data onboarding
• Identity resolution
• Data management
• Audience segmentation
• Third-party data for audience targeting
• Hosting great ad tech and martech industry events

Incentivized

• I like that I can allocate the information according to a catalog or a categorization.
• The system has enough ability to do data analysis without problems.

Incentivized

• Privacy information could be included better.

Incentivized

• Steep learning curve compared to other applications
• The UI can be finicky, certain actions cause the application to glitch or cause issues
• Occasionally laggy/slow to respond

Incentivized

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

We researched Alex Solutions in addition to Oracle Metadata Management, and although there were comparable price points, features, and capabilities, we ultimately decided to go with Oracle because we use Oracle for our LMS. The integration was seamless and provided a way to get things up and running quickly. We haven’t had any major issues or concerns that have caused us to question that decision at this time.

Incentivized

• Much better overall business view from improved analytics
• More actionable insights gained from cross platform analytics
• More holistic view of the user experience

Incentivized

• EDM is not a good ROI for a single application in the Oracle Cloud.
• EDM is a good ROI for when you have multiple applications in Oracle Cloud.
• EDM is not a good ROI if you have more then 5K unique members as it get very costly.

Incentivized