TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LiveIntent

    Score7 out of 10
    N/ALiveIntent is a programmatic advertising technology focusing on email channels or email distributed media (e.g. newsletters), from the company of the same name in New York.N/A

    Taboola

    Score8 out of 10
    N/ATaboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

    $10

    Starting Price Per Day

    Pricing
    LiveIntentTaboola
    Editions & Modules
    No answers on this topic
    Campaigns
    $10.00
    Starting Price Per Day
    Offerings
    Pricing Offerings
    LiveIntentTaboola
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    User Ratings
    LiveIntentTaboola
    Likelihood to Recommend
    -
    (0 ratings)
    8.0
    (9 ratings)
    Usability
    -
    (0 ratings)
    5.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    2.9
    (5 ratings)
    User Testimonials
    LiveIntentTaboola
    Likelihood to Recommend
    LiveIntent
    No answers on this topic
    Taboola
    No answers on this topic
    Pros
    LiveIntent
    No answers on this topic
    Taboola
    No answers on this topic
    Cons
    LiveIntent
    No answers on this topic
    Taboola
    • I would like to see an easier way to exclude irrelevant sites that our ads received impressions or clicks on.
    • Being able to bid on specific sites only.
    Incentivized
    Read full review
    Usability
    LiveIntent
    No answers on this topic
    Taboola
    No answers on this topic
    Support Rating
    LiveIntent
    No answers on this topic
    Taboola
    We have a point of contact in Taboola and he has been really great in supporting our campaign. He helped us set up the initial campaign, answered our questions related to the campaign and even agreed when I asked for a lower CPC. Also, while he tried to encourage us to spend more, he never pushed us to the point that it gets annoying.
    Incentivized
    Read full review
    Alternatives Considered
    LiveIntent
    No answers on this topic
    Taboola
    No answers on this topic
    Return on Investment
    LiveIntent
    No answers on this topic
    Taboola
    • Taboola campaigns have had positive effects on top of funnel activities and engagement metrics though the traffic is not always as qualified as one would like. You will need to carefully tailor your campaign to squeeze out the most relevant traffic.
    Read full review
    ScreenShots