Listrak vs. TrueDialog

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
TrueDialog
Score 10.0 out of 10
N/A
TrueDialog is a cloud-based mobile text messaging solution that supports instant, personalized communication between businesses and their customers, from the company of the same name in Austin, Texas.
$99
per month
Pricing
ListrakTrueDialog
Editions & Modules
No answers on this topic
Small Business
$99
per month
Business Pro
$375
per month
Enterprise
$899
per month
Custom Enterprise
$2499
per month
Pay-as-you-Go
No Monthly Fee
API Only
Pricing based on a per message or per thousand message basis
Offerings
Pricing Offerings
ListrakTrueDialog
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ListrakTrueDialog
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All AlternativesView all alternativesView all alternatives
User Ratings
ListrakTrueDialog
Likelihood to Recommend
7.1
(0 ratings)
10.0
(0 ratings)
User Testimonials
ListrakTrueDialog
Likelihood to Recommend
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
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TrueDialog is different from the other texting platforms because they offer a white-glove approach. You feel like they genuinely care about your business and want it to succeed.
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Pros
  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.
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  • SMS Messaging.
  • Link shortener.
  • Contact center solution.
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Cons
  • Difficult and steep learning curve
  • Email builder is complicated and not intuitive
  • CONTRACTS ARE UNCLEAR
  • Company will not honor cancellation requests made in a timely manner
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No answers on this topic
Alternatives Considered
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
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Message media's support was non-existent. They are from Australia so you call long distance and there only seems to be 2-3 people working for the company now.
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Return on Investment
  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
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  • 10X our messaging capability.
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ScreenShots