Listrak vs. Synerise

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Synerise
Score 8.3 out of 10
N/A
Synerise is a Customer Data and Experience Platform (CDXP) that centralizes and utilizes customer data to enhance marketing and engagement. Synerise leverages artificial intelligence to aggregate data from various sources, creating detailed, real-time customer profiles. Synerise's is powered by TerrariumDB, its proprietary database engine designed specifically for behavioural intelligence, real-time computing. AI Engine. Its AI algorithms participated in: Rakuten Data Challenge 2020;…N/A
Pricing
ListrakSynerise
Editions & Modules
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Offerings
Pricing Offerings
ListrakSynerise
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing “Pay-As-You-Go” is the basic pricing model for the Synerise usage. The cost of the platform is based on consumption, calculated as the collection, storage and processing/executing of data in any corresponding period (a month/quarter). This model offers a low entry point and is easy to scale as your business grows. Each functionality of the platform is available for one fee. Wherefore businesses can use a wide range of functionalities without incurring additional costs. For an accurate quote, contact a Synerise Certified Partner.
More Pricing Information
Community Pulse
ListrakSynerise
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User Ratings
ListrakSynerise
Likelihood to Recommend
7.1
(0 ratings)
-
(0 ratings)
User Testimonials
ListrakSynerise
Likelihood to Recommend
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
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Pros
  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.
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Cons
  • Difficult and steep learning curve
  • Email builder is complicated and not intuitive
  • CONTRACTS ARE UNCLEAR
  • Company will not honor cancellation requests made in a timely manner
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Alternatives Considered
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
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Return on Investment
  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
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ScreenShots