Listrak vs. SMSAPI

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
SMSAPI
Score 10.0 out of 10
N/A
SMSAPI is a bulk SMS messaging service available via the Customer Portal, mobile app or by integrating SMS API, enabling integration with one's own IT systems, including e-commerce and CRM. The vendor states SMSAPI service is used by 7000 customers, both the largest global concerns, local businesses as well as public institutions and offices. The platform enables running personalized advertising and promotional SMS campaigns and supports customer service activities…N/A
Pricing
ListrakSMSAPI
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ListrakSMSAPI
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ListrakSMSAPI
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ListrakSMSAPI
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The Trade Desk
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Score 9.0 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
ListrakSMSAPI
Likelihood to Recommend
7.1
(0 ratings)
9.0
(0 ratings)
User Testimonials
ListrakSMSAPI
Likelihood to Recommend
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
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We use SMSAPI in our client's projects. Mainly it is useful for sending urgent notifications ex. Action required from the user. Moreover, its use as remarketing channel for registered users that not decided to purchase or as promotional offers with additional items on sale or discounts.
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Pros
  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.
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  • Easy integration with API.
  • Two main methods of showing sender in inbox.
  • Sending SMS from application.
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Cons
  • Difficult and steep learning curve
  • Email builder is complicated and not intuitive
  • CONTRACTS ARE UNCLEAR
  • Company will not honor cancellation requests made in a timely manner
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  • Everything is ok.
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Alternatives Considered
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
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We use SMSAPI because we have recommendations from trusted sources about this solution. As for now, everything is great. It works as supposed and fulfills all requirements.
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Return on Investment
  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
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  • Boost CTR & sales.
  • Helps with abandoned baskets.
  • Improves UX and engagement.
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ScreenShots

SMSAPI Screenshots

Screenshot of SMSAPI Customer Portal