Listrak vs. SMS.to

We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.

Incentivized

SMS.to is a must-have tool for employee engagement and communication. It also serves as a great marketing software.

Incentivized

• The conductor email builder is easy to use.
• They have improved their customer service team.
• Open to suggestions and will work collaboratively.
• Help build insights from campaigns and recommend improvements.

Incentivized

• Outbound Messages
• Inbound Messages
• SMS API

Incentivized

• Difficult and steep learning curve
• Email builder is complicated and not intuitive
• CONTRACTS ARE UNCLEAR
• Company will not honor cancellation requests made in a timely manner

• For some reason once the campaign is sent it doesn't start to send SMS right away it may take 30min to a couple of hours. It doesn't matter is your campaign is not urgent or emergency.
• You have to upload your contact list for the specific campaign It seems that you can't just copy and paste the numbers for quick campaigns.
• Even if the UX is undertandable, there is room for improvement.

Incentivized

The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.

Incentivized

I already pointed out this but basically we decided to go with SMS.to because 2 reasons:

1. It can be paid with paypal (first reason) we have some bad experience with other products because payment gateways may suddenly block your cards and you're unable to pay even if you want to use the service so when we saw that SMS.to has Paypal payment we just decided to go for this option.

2. You pay per message and not per contact this is ideal other platforms will ask you a monthly fee for marketing features that you're not looking plus paying per SMS or per contact we were just looking a straight forward software in order to send SMS campaigns.

Incentivized

• Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
• Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.

Incentivized

• Easy communication.
• Better engagements thanks to fast delivery of messages.
• It's a great marketing software.

Incentivized