Listrak vs. Maxemail

It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.

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Maxemail is perfect for sending newsletters to customers, as well as triggered emails and lifecycle emails. It proves vast ability for you to use customer data to make rich personalisation, and gives excellent deliverability.

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• Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
• Importing and exporting lists is very self explanatory and easy to manage.
• The main dash has a great overview of your most recent messages and metrics.

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• Maxemail provides great customer service.
• Maxemail has a very powerful platform with a lot of capabilities.
• Maxemail does dynamic email building and personalisation very well and gives you tools to do incredible things.
• Maxemail provides fantastic deliverability for our emails.

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• It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
• Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)

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• Maxemail lacks a lot of the 'add-ons' companies like mailchimp and others provide - such as landing pages and Zapier integration - but they don't need these features really and the features they do have excel above and beyond other companies.
• Maxemail user interface looks daunting and was hard to teach to some people.

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The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.

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Maxemail had the perfect blend of the features we needed with pricing that works for us and incredible customer service. They did not have pushy sales, just transparent quality.

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• Increasing our awareness of effective marketing email campaigns
• Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.

• Maxemail was more experienced than our previous provider but the additional cost is small compared to the much higher quality.
• Maxemail has given us flexbility to try a lot of things that have improved our email metrics.
• Maxemail's customer service is quick and responsive so saves us time trying to get things done.

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