Listrak vs. LoopFuse (discontinued)

We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.

Incentivized

My advice in choosing software in general is to know what you want to get out of the software. Then start researching the software on your own to see what features and benefits each has that will help you accomplish what you need. Once you have a good idea of what sorts of features you're looking for, reach out to the vendors that have them to see demos. Get really in-depth with your demos and ask for practical use-cases for each feature. Free trials are pretty useless with this sort of technology because the initial set-up is so time-consuming that you would either not set it up properly, or you would not stop using the provider you chose after the set up because you don't want to do it again!

• The conductor email builder is easy to use.
• They have improved their customer service team.
• Open to suggestions and will work collaboratively.
• Help build insights from campaigns and recommend improvements.

Incentivized

• It is easy to use without too much set-up.
• The e-mail engine is simple to use and straightforward, and e-mails seemed to get delivered for the most part.
• The reporting information is very in-depth and detailed.

• Difficult and steep learning curve
• Email builder is complicated and not intuitive
• CONTRACTS ARE UNCLEAR
• Company will not honor cancellation requests made in a timely manner

• I think creating the HTML email campaigns could be made easier.
• I would like to have more HTML templates available.

My new company is much larger and we need robust capabilities so we're implementing Marketo currently.

It's pretty easy to use without any technical abilities, but the email editor will require html skills (no drag and drop).

The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.

Incentivized

At the time we had to choose between several versions of marketing products. We decided to choose LoopFuse since a few of our employees were quite amused with the ease of use of LoopFuse. Also when looking at cost-effectiveness LoopFuse is a great product for the smaller companies. Making the decision was not too hard.

• Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
• Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.

Incentivized

• The workflows were really easy to build and definitely increased our lead conversion. We did a lot of webinars, eBooks, etc - and it was so easy to decide on workflows to turn those prospects into hot leads by watching what they did on our website, or what they clicked on in our emails.
• Lead scoring also made our sales team more efficient. We had quite a few leads coming through our system, and many were not sales ready - but Loopfuse could transfer the lead score into Salesforce to show them which leads to focus on, as well as why the leads had the score they did (Loopfuse also imported lead activity into Salesforce - including emails sent, opened, clicked, webpages viewed, forms filled out, etc).