LinkedIn Marketing Solutions vs. PromoteIQ, from Microsoft

LinkedIn has a much higher CPC than most commonly used platforms resulting in a much higher CPL/CPA. For businesses that don't have big CPC budgets, it would be difficult to be able to run tests without breaking the bank. Unless they get it right out of the gate, they may not find success with their efforts. On the opposite side of that, if a business can afford higher acquisition costs, this platform is likely worth exploring. They offer precise targeting with audiences full of professionals so often the leads are really high quality if you get it right.

Incentivized

• Targets the exact right audience for your B2B messaging: you don't have to guess based on likes or any other periphery data to determine whether you're reaching the right audience - you can hit by job title, years of experience, job function, seniority, and other great ways to ensure precision delivery to the correct audience.
• Offers a helpful variety of ad units that are great for different types of campaigns to make sure you're reaching your audience in the right format for the ask.
• Self-service platform now for all ad units, enabling you to take control of your LInkedIn marketing with a hands-on approach.

Incentivized

• LinkedIn has a relatively limited audience size when compared to other social media platforms.
• There is a large group of LinkedIn users that create an account and never return, but messages still hit their inboxes.
• LinkedIn targeting by job title can be limiting, as they set a hard limit on targeted titles per campaign.

Incentivized

in terms of promoted content reporting and usability, the platform is not as flexible or easy to use compared to more established social platforms like Facebook. However, it does offer plug-ins to Google Data Studio which makes pulling and manipulating data easier. My main usability gripe comes when looking at organic performance of a company page. There isn't an easy way to export organic performance data.

Incentivized

So, everything what I just said previously adds up to the value of LinkedIn Marketing Solutions. Definitely recommending it to a friend. It has its things to improve but its nothing major or nothing to worry about. So I give a 9 because it still has that, some user interface glitches that can be improved but do not damage the experience that you have with it.

Incentivized

LinkedIn offered a different way to market and that was through direct messaging on the platform. Those direct messages result in a push notification and an email (depending on the user's settings), so we knew that was a more creative and attention-getting spend. It made more sense for our professional clientele as well.

Incentivized

• As an agency, LinkedIn gives us one more way to demonstrate worth: we're managing the LinkedIn page of many of our clients, and this is demonstratively an improvement from before.
• Also as an agency, LinkedIn ads allow us to offer an additional way to get leads in the door. When we've struck out on other ad programs, we usually try LinkedIn Ads before moving on to a higher investment channel (such as list rental).

Incentivized