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TargetX, from Liaison vs. Watermark Student Learning & Licensure

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    TargetX, from Liaison

    Score10 out of 10
    N/ATargetX, now from Liaison (acquired October, 2020) is a CRM for higher education institutions. It's built on the Salesforce.com development platform, tailored for student recruitment and retention. It also includes instant messaging (UChat) and the ability to build communities for particular classes/groups of students (Schools App).N/A

    Watermark Student Learning & Licensure

    N/AN/AWatermark Student Learning & Licensure (formerly Via) offers a more engaging approach to student assessment. From field placement for internships to clinicals and educator preparation, users can track student learning throughout their program and create ePortfolios that put the student’s best foot forward.N/A
    Pricing
    TargetX, from LiaisonWatermark Student Learning & Licensure
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    TargetX, from LiaisonWatermark Student Learning & Licensure
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    User Ratings
    TargetX, from LiaisonWatermark Student Learning & Licensure
    Likelihood to Recommend
    7.5
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    TargetX, from LiaisonWatermark Student Learning & Licensure
    Likelihood to Recommend
    Liaison
    Most of the reason I'd recommend the solution is for their email capabilities. The email builder is par excellence, almost if not more competitive than capabilities provided by some actual Email Marketing solutions. Additionally, it runs on Salesforce, and thus allows for automated emails and campaigns with information integrated into them from SF records. It is truly remarkable and a very well-developed capability.
    Incentivized
    Read full review
    Watermark
    No answers on this topic
    Pros
    Liaison
    • Bulk Email
    • Analytics
    • Event Management
    • 3rd party product bundling & support
    Incentivized
    Read full review
    Watermark
    No answers on this topic
    Cons
    Liaison
    • When sending large volumes of email the campaigns can be slow to send
    • The events functions are not as robust as some of the competition
    • Their telemarketing component has not been updated in a while and leaves a bit for current call centers.
    Incentivized
    Read full review
    Watermark
    No answers on this topic
    Alternatives Considered
    Liaison
    Given that it's an older solution and addresses a lot more use cases, there's a lot more bulk and technical debt in the solution. This may make it overwhelming for first-time users and administrators. The email builder though is truly par excellence.
    Incentivized
    Read full review
    Watermark
    No answers on this topic
    Return on Investment
    Liaison
    • Increases in enrollment!
    • More efficient funnel
    Incentivized
    Read full review
    Watermark
    No answers on this topic
    ScreenShots

    Watermark Student Learning & Licensure Screenshots

    Screenshot of Watermark Student Learning & Licensure (formerly Via) supports rigorous assessment of student learning outcomes over the course of a program and robust field placement for internships, clinicals, and educator prep.Screenshot of With Student Learning & Licensure (formerly Via), students can create ePortfolios to showcase their achievements, while faculty can analyze their progress and manage field placement.Screenshot of Student Learning & Licensure lets students select their preferred placements, making it easy for coordinators to gather details and assign mentors. Everything happens directly in the tool.