TargetX, from Liaison vs. Watermark Student Learning & Licensure

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
TargetX, from Liaison
Score 10.0 out of 10
N/A
TargetX, now from Liaison (acquired October, 2020) is a CRM for higher education institutions. It's built on the Salesforce.com development platform, tailored for student recruitment and retention. It also includes instant messaging (UChat) and the ability to build communities for particular classes/groups of students (Schools App).N/A
Watermark Student Learning & Licensure
Score 0.0 out of 10
N/A
Watermark Student Learning & Licensure (formerly Via) offers a more engaging approach to student assessment. From field placement for internships to clinicals and educator preparation, users can track student learning throughout their program and create ePortfolios that put the student’s best foot forward.N/A
Pricing
TargetX, from LiaisonWatermark Student Learning & Licensure
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
TargetX, from LiaisonWatermark Student Learning & Licensure
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
TargetX, from LiaisonWatermark Student Learning & Licensure
User Ratings
TargetX, from LiaisonWatermark Student Learning & Licensure
Likelihood to Recommend
7.5
(3 ratings)
-
(0 ratings)
User Testimonials
TargetX, from LiaisonWatermark Student Learning & Licensure
Likelihood to Recommend
Liaison
Most of the reason I'd recommend the solution is for their email capabilities. The email builder is par excellence, almost if not more competitive than capabilities provided by some actual Email Marketing solutions. Additionally, it runs on Salesforce, and thus allows for automated emails and campaigns with information integrated into them from SF records. It is truly remarkable and a very well-developed capability.
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Watermark
No answers on this topic
Pros
Liaison
  • Bulk Email
  • Analytics
  • Event Management
  • 3rd party product bundling & support
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Watermark
No answers on this topic
Cons
Liaison
  • When sending large volumes of email the campaigns can be slow to send
  • The events functions are not as robust as some of the competition
  • Their telemarketing component has not been updated in a while and leaves a bit for current call centers.
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Watermark
No answers on this topic
Alternatives Considered
Liaison
Given that it's an older solution and addresses a lot more use cases, there's a lot more bulk and technical debt in the solution. This may make it overwhelming for first-time users and administrators. The email builder though is truly par excellence.
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Watermark
No answers on this topic
Return on Investment
Liaison
  • Increases in enrollment!
  • More efficient funnel
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Watermark
No answers on this topic
ScreenShots

Watermark Student Learning & Licensure Screenshots

Screenshot of Watermark Student Learning & Licensure (formerly Via) supports rigorous assessment of student learning outcomes over the course of a program and robust field placement for internships, clinicals, and educator prep.Screenshot of With Student Learning & Licensure (formerly Via), students can create ePortfolios to showcase their achievements, while faculty can analyze their progress and manage field placement.Screenshot of Student Learning & Licensure lets students select their preferred placements, making it easy for coordinators to gather details and assign mentors. Everything happens directly in the tool.