Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.
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SimpleTexting
Score 7.6 out of 10
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SimpleTexting is an SMS marketing and text messaging service from the company of the same name headquartered in Miami Beach.
Leanplum has been exciting for us to use. It's given us visibility into how our campaigns work, and most importantly, it's built with mobile apps and mobile delivery in mind. If you have a lot of content (blogs/emails) that needs to get delivered, and discrete customer segments, it's a good choice
SimpleTexting has been wonderful for the purposes for which we signed up. We wanted an easy-to-use platform that allowed 2-way texting, assigned a phone number, had the ability to collect phone numbers/contact easily (whether through an import or a user sign-up, spoiler SimpleTexting has both), etc. It has provided all of that and more easily, without a contract. And the platform is so easy to use for our team. One of the only issues we're having is wanting to expand our use of SimpleTexting, and using multiple options for texting (i.e., shortcode, toll-free, landline/business enabling) has been difficult on one account.
The ability to send out a message to all of the users of our application at one time without an update to the store version, is one of the best features of Leanplum.
Targeting specific users and being able to tailor a message just for them. No need to send out a message to all users if the message does not apply to all users.
The meta data tracking of Leanplum is also very powerful for determining how and where to target the correct users for your upcoming applications or features.
SimpleTexting is easy to use. Multiple users can access the dashboard and send texts and manage contacts
We have had great success running multiple promotions at once by using different keywords to trigger various offers. For example, one keyword will trigger a free service, and another keyword will trigger a discount off product or service.
Simpletexting lets us segment our list which is extremely helpful in sending out market specific offers
A lot of glitches and bugs, with promised fixes that keep dragging on for some time.
Mobile notifications are very buggy. You have to keep force-closing the app and re-opening it multiple times to get the notifications to refresh.
Constant toggling of 'Unread' and 'All' on mobile or desktop to get the notifications to clear and show up as opened, otherwise it will imply it's not read.
With SimpleTexting updating little things here and there almost daily. We reach out to their support team constantly. They have one of the best response rates I have ever experienced! Normally it takes less than a minute to speak to a real person, but even if they are busy they have an answer bot send you articles to see if you can solve the issue yourself first! One of the best support teams ever
I felt that Leanplum had the best value & KPI/revenue reporting out of the competitors we tested. They also had very strong segmentation capabilities, which the client has utilized and found very useful. Overall, it was a big improvement operationally over Urban Airship, the client's previous push notification service provider.
We chose SimpleTexting based on their starting messaging options as well as the no limitations on the number of keywords we can use. EZ Texting required a much more costly monthly commitment with fewer features that applied to our organization. We felt that SimpleTexting would allow us to utilize a better communication strategy by having multiple keywords for no extra charge
Because we are able to reach more people through subscribing, our number of donations has increased and the number of volunteers has increased. We have gone from an average of 5 volunteers an even to 25-30. Our donations increased by 25%.
