Kahuna Mobile Marketing (discontinued) vs. Leanplum

Well suited to boost customer engagement, to push for promotions, to send notifications, to do general customer relationship management, to analyze engagement patter, and to test for the best times to engage users to perform specific actions. It is not a CRM tool, so it cannot do in-depth customer relationship management. If users did not perform the required/intended action, it is not possible to see where the user deviated to. It is not a traffic or user behavior tracker, so it is not the most analytical tool to get detailed user behavior insights.

Incentivized

Leanplum has been exciting for us to use. It's given us visibility into how our campaigns work, and most importantly, it's built with mobile apps and mobile delivery in mind. If you have a lot of content (blogs/emails) that needs to get delivered, and discrete customer segments, it's a good choice

Incentivized

• Easy UI to create messages.
• Intelligence (machine learning models) to send messages at the right time and to test different samples/cohorts.
• Very responsive sales and customer service.

Incentivized

• The ability to send out a message to all of the users of our application at one time without an update to the store version, is one of the best features of Leanplum.
• Targeting specific users and being able to tailor a message just for them. No need to send out a message to all users if the message does not apply to all users.
• The meta data tracking of Leanplum is also very powerful for determining how and where to target the correct users for your upcoming applications or features.

Incentivized

• Additional reporting and analytics were introduced later but as a premium service.

Incentivized

• Variable sync issues on client
• Client integration seems easy but it's not very intuitive
• Multiple issues on iOS integration and SDK issues
• Cost is quite high

Incentivized

These are the few names that I remember, but there were also a few smaller players. Kahuna offered the required features at the best pricing, their team is also very responsive in terms of reaching out, answering questions and resolving issues. The others were either too expensive or carried too many other features that we did not require.

Incentivized

I felt that Leanplum had the best value & KPI/revenue reporting out of the competitors we tested. They also had very strong segmentation capabilities, which the client has utilized and found very useful. Overall, it was a big improvement operationally over Urban Airship, the client's previous push notification service provider.

Incentivized

• Achieve 36x uplift in the number of buyers and sellers who returned.
• Hit 42% conversion rate.
• Got an additional 10% of monthly active users.

Incentivized

• Positive: 17% engagement increase as shown in this case study: https://www.leanplum.com/case-studies/push-notification-best-practices-pixowl/

Incentivized