LeadSquared vs. Second CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LeadSquared
Score 7.3 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$25
per month per user
Second CRM
Score 0.0 out of 10
N/A
Second CRM offers a common technology platform, covering sales, customer service and operations, for small to medium businesses, to implement data driven standard processes that improve productivity and help businesses scale. Along with the generic automation software that serves majority of small to medium businesses, Second CRM for Industries, offer preconfigured Second CRM solutions, helping customers to immediately benefit from the proven best practices, with enterprise level support.N/A
Pricing
LeadSquaredSecond CRM
Editions & Modules
Sales Pro
$25
per month per user
Sales Super
$50
per month per user
Marketing Pro
$1067
per account
Marketing Super
$1779
per account
No answers on this topic
Offerings
Pricing Offerings
LeadSquaredSecond CRM
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$100 Per AccountOptional
Additional DetailsAdditional add-ons and modules available for expanded functionality. Special pricing for startups.Multiple editions available starting from US$24 per user per month. Second CRM is a pay-as-you-go service. There are no long-term or multiple year contracts; however the first payment is for a minimum of six months. The vendor offers a discount for those who choose to pay for a year in advance.
More Pricing Information
Community Pulse
LeadSquaredSecond CRM
Features
LeadSquaredSecond CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LeadSquared
7.4
Ratings
11% below category average
Second CRM
-
Ratings
WYSIWYG email editor7.00 Ratings00 Ratings
Dynamic content7.00 Ratings00 Ratings
Landing pages5.80 Ratings00 Ratings
A/B testing8.10 Ratings00 Ratings
Mobile optimization6.00 Ratings00 Ratings
Email deliverability reporting5.00 Ratings00 Ratings
List management9.00 Ratings00 Ratings
Triggered drip sequences10.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LeadSquared
8.5
Ratings
3% above category average
Second CRM
-
Ratings
Lead nurturing automation10.00 Ratings00 Ratings
Lead scoring and grading9.00 Ratings00 Ratings
Data quality management5.10 Ratings00 Ratings
Automated sales alerts and tasks10.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LeadSquared
4.1
Ratings
52% below category average
Second CRM
-
Ratings
Calendaring2.10 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LeadSquared
6.0
Ratings
14% below category average
Second CRM
-
Ratings
Dashboards6.00 Ratings00 Ratings
Standard reports8.00 Ratings00 Ratings
Custom reports4.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LeadSquared
9.0
Ratings
9% above category average
Second CRM
-
Ratings
API10.00 Ratings00 Ratings
Role-based workflow & approvals8.00 Ratings00 Ratings
Customizability10.00 Ratings00 Ratings
Best Alternatives
LeadSquaredSecond CRM
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Agile CRM
Agile CRM
Score 9.8 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LeadSquaredSecond CRM
Likelihood to Recommend
7.0
(0 ratings)
-
(0 ratings)
Likelihood to Renew
8.8
(0 ratings)
-
(0 ratings)
Usability
9.0
(0 ratings)
-
(0 ratings)
Support Rating
9.8
(0 ratings)
-
(0 ratings)
User Testimonials
LeadSquaredSecond CRM
Likelihood to Recommend
Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore. Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
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Pros
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
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Cons
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
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Likelihood to Renew
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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Usability
1. The learning curve is not too steep; it is fairly simple. The UI albeit old looking, is fairly simple. 2. It has a lot of integrated apps using which you can directly access other systems under a single umbrella. 3. Processes and permission templates allow for role based access, thereby further simplifying the system by removing unnecessary element with respect to a specific group
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Support Rating
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Alternatives Considered
LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity model, tracking became much easier and yes, Freshdesk is a support tool and Freshsales does exist but LeadSquared fulfilled our usecase at a much lesser price.
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Return on Investment
  • Lead leakage stopped, positively impacting the CPL.
  • Customized Lead Stages helped the sales team to have a better follow up thus improving the conversion rates.
  • Automations and Drip implementation helped in drawing direct/indirect conversions from dormant leads - Adding to LTV of a customer.
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ScreenShots

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation

Second CRM Screenshots

Screenshot of Complete view of customers, including activity history, key contacts, customer communications, and internal account discussions.Screenshot of Insight through every case, from every customer, every time from multiple support channels.Screenshot of Dashboards offer a real-time picture of business at a glance.Screenshot of Schedule, share, track and follow-up events and to-dos.Screenshot of Complete view of customers, including activity history, key contacts, customer communications, and internal account discussions.