LeadSquared vs. Salesforce Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LeadSquared
Score 7.2 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$25
per month per user
Salesforce Sales Cloud
Score 8.7 out of 10
N/A
Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently. Salesforce Sales Cloud is used for, and supports: Buyer Engagement Sales Engagement Enablement Sales AI Sales Analytics Team…
$25
per month per user
Pricing
LeadSquaredSalesforce Sales Cloud
Editions & Modules
Sales Pro
$25
per month per user
Sales Super
$50
per month per user
Marketing Pro
$1067
per account
Marketing Super
$1779
per account
Starter
$25.00
per month per user
Professional
$80.00
per month per user
Enterprise
$165.00
per month per user
Unlimited
$330.00
per month per user
Agentforce 1 Sales
$550
per month per user
Offerings
Pricing Offerings
LeadSquaredSalesforce Sales Cloud
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$100 Per AccountOptional
Additional DetailsAdditional add-ons and modules available for expanded functionality. Special pricing for startups.
More Pricing Information
Community Pulse
LeadSquaredSalesforce Sales Cloud
Features
LeadSquaredSalesforce Sales Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LeadSquared
7.4
Ratings
11% below category average
Salesforce Sales Cloud
-
Ratings
WYSIWYG email editor7.00 Ratings00 Ratings
Dynamic content7.00 Ratings00 Ratings
Landing pages5.80 Ratings00 Ratings
A/B testing8.10 Ratings00 Ratings
Mobile optimization6.00 Ratings00 Ratings
Email deliverability reporting5.00 Ratings00 Ratings
List management9.00 Ratings00 Ratings
Triggered drip sequences10.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LeadSquared
8.5
Ratings
3% above category average
Salesforce Sales Cloud
-
Ratings
Lead nurturing automation10.00 Ratings00 Ratings
Lead scoring and grading9.00 Ratings00 Ratings
Data quality management5.10 Ratings00 Ratings
Automated sales alerts and tasks10.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LeadSquared
4.1
Ratings
52% below category average
Salesforce Sales Cloud
-
Ratings
Calendaring2.10 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LeadSquared
6.0
Ratings
14% below category average
Salesforce Sales Cloud
-
Ratings
Dashboards6.00 Ratings00 Ratings
Standard reports8.00 Ratings00 Ratings
Custom reports4.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LeadSquared
9.0
Ratings
9% above category average
Salesforce Sales Cloud
-
Ratings
API10.00 Ratings00 Ratings
Role-based workflow & approvals8.00 Ratings00 Ratings
Customizability10.00 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Sales Cloud
8.4
Ratings
9% above category average
Customer data management / contact management00 Ratings9.30 Ratings
Workflow management00 Ratings8.30 Ratings
Territory management00 Ratings7.70 Ratings
Opportunity management00 Ratings8.70 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.60 Ratings
Contract management00 Ratings7.90 Ratings
Quote & order management00 Ratings7.70 Ratings
Interaction tracking00 Ratings8.80 Ratings
Channel / partner relationship management00 Ratings8.10 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Sales Cloud
7.9
Ratings
5% above category average
Case management00 Ratings8.30 Ratings
Call center management00 Ratings7.80 Ratings
Help desk management00 Ratings7.50 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Sales Cloud
8.4
Ratings
10% above category average
Lead management00 Ratings8.50 Ratings
Email marketing00 Ratings8.20 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Sales Cloud
8.4
Ratings
10% above category average
Task management00 Ratings8.80 Ratings
Billing and invoicing management00 Ratings7.70 Ratings
Reporting00 Ratings8.60 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Sales Cloud
8.3
Ratings
9% above category average
Forecasting00 Ratings8.10 Ratings
Pipeline visualization00 Ratings8.10 Ratings
Customizable reports00 Ratings8.80 Ratings
Customization
Comparison of Customization features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Sales Cloud
8.7
Ratings
15% above category average
Custom fields00 Ratings9.00 Ratings
Custom objects00 Ratings8.90 Ratings
Scripting environment00 Ratings8.20 Ratings
API for custom integration00 Ratings8.60 Ratings
Security
Comparison of Security features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Sales Cloud
8.9
Ratings
7% above category average
Single sign-on capability00 Ratings8.90 Ratings
Role-based user permissions00 Ratings8.80 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Sales Cloud
8.8
Ratings
18% above category average
Social data00 Ratings8.90 Ratings
Social engagement00 Ratings8.70 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Sales Cloud
8.2
Ratings
11% above category average
Marketing automation00 Ratings8.40 Ratings
Compensation management00 Ratings8.00 Ratings
Platform
Comparison of Platform features of Product A and Product B
LeadSquared
-
Ratings
Salesforce Sales Cloud
7.8
Ratings
6% above category average
Mobile access00 Ratings7.80 Ratings
Best Alternatives
LeadSquaredSalesforce Sales Cloud
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Agile CRM
Agile CRM
Score 9.8 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LeadSquaredSalesforce Sales Cloud
Likelihood to Recommend
7.0
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
8.8
(0 ratings)
10.0
(0 ratings)
Usability
9.0
(0 ratings)
9.4
(0 ratings)
Availability
-
(0 ratings)
9.8
(0 ratings)
Performance
-
(0 ratings)
9.0
(0 ratings)
Support Rating
9.8
(0 ratings)
9.0
(0 ratings)
In-Person Training
-
(0 ratings)
7.9
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
2.4
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.7
(0 ratings)
User Testimonials
LeadSquaredSalesforce Sales Cloud
Likelihood to Recommend
Leadsquared is well suited for small to medium-sized enterprises where the team is small and you have a lot of areas to explore. Every team can have their suites/ accounts customised accordingly. I am not sure if I can compare it for bigger enterprises but I feel this best of best to get your work done more efficiently.
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It’s great at bringing in members from different sources and streamlining their journey — making it easier for our staff to manage follow-ups and tailor actions based on where each member is in their path. As for where it’s less suited, I’d say it depends on company size — it might be a bit too much for a very small organization.
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Pros
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
Read full review
  • Logging notes: SF makes it easy to log notes in the timeline or static notes that live in an easy-to-see spot for longevity.
  • Logging activities: It's easy to post a call, text, email, etc.
  • API data: Once connected, SF is critical to automation, such as website activity, login activity, pages visited, etc., which saves the Customer Success side time in understanding account activity.
  • Custom fields: you can add custom fields to really personalize your experience. We use quite a few and it's brilliant.
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Cons
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
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  • I have hard-coded the auto-update of the phone number format and state format from some codes shared by the community, but I do not know where to do it. I cannot reset it either.
  • It is unclear what functionalities each version has. We use the enterprise version, and it seems we can only have one design of the pipeline. But different business segments would have very different sales cycles, and hence, pipeline tracking would be different. It would be nice to have this available in our version.
  • It seems I cannot create a report to pull notes logged at the account levels.
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Likelihood to Renew
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
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Usability
1. The learning curve is not too steep; it is fairly simple. The UI albeit old looking, is fairly simple. 2. It has a lot of integrated apps using which you can directly access other systems under a single umbrella. 3. Processes and permission templates allow for role based access, thereby further simplifying the system by removing unnecessary element with respect to a specific group
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Salesforce has been designed on the basis of "Clicks, not code". So anyone willing to learn the Salesforce user interface (which is quite good as far as management software platforms go) is able to become a Salesforce user or even a Salesforce administrator. You don't have to know coding language to work in the Salesforce environment. Also, Salesforce has one of the best software training resources (Trailhead) that I have ever encountered. It is free to all, easy to use, and most importantly it is interactive. No scrolling through endless text in a user manual. There are hands-on modules and related videos interlaced and through it all you earn points and badges to display your level of learning.
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Reliability and Availability
No answers on this topic
All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years. Accordingly, I only recall our instance of Salesforce having one unscheduled, brief down time over 6 years. I can't remember for sure, but it may have been due to our Internet Service Provider (ISP) versus Salesforce itself. Also, Salesforce does it's best to keep customers in the loop:

Trust.salesforce.com is the salesforce.com community's home for real-time information on system performance and security. On this site you'll find:

Live and historical data on system performance
Up-to-the minute information on planned maintenance
Phishing, malicious software and social engineering threats
Best security practices for your organization
Information on how we safeguard your data
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Performance
No answers on this topic
For a SaaS provider, I'd rate their performance to be one of the best. At times, reporting tends to slow down if the data set is very large, which is the case in any system. But, that's a very rare phenomenon
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Support Rating
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
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In-Person Training
No answers on this topic
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
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Online Training
No answers on this topic
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
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Implementation Rating
No answers on this topic
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
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Alternatives Considered
LeadSquared is a dedicated Sales CRM. Earlier we were using Freshdesk for sales following a ticket based model which was highly inconvenient as all customer activity used to get created as a separate ticket and overall effort tracking was a mess. With the Lead and Activity model, tracking became much easier and yes, Freshdesk is a support tool and Freshsales does exist but LeadSquared fulfilled our usecase at a much lesser price.
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Salesforce sales can do everything Front does regarding email integrations and communicating with your peers. Still, it provides even more insight for our salespeople and leadership team. Although Front is cheaper, we decided the added productivity and visibility provided to the team would be well worth the higher price tag.
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Scalability
No answers on this topic
Salesforce Sales Cloud is highly scalable and designed to accommodate the needs of businesses of all sizes, from small startups to large enterprises. It offers flexible subscription models and can easily scale up or down based on the organization's requirements. Whether a company is expanding its sales team, increasing its customer base, or adding new features and functionalities, Sales Cloud can adapt to support growth without sacrificing performance or reliability. Additionally, Salesforce's cloud-based architecture ensures that users have access to resources and capabilities as needed, making it a highly scalable solution for organizations looking to automate customer relationship management at scale.
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Return on Investment
  • Lead leakage stopped, positively impacting the CPL.
  • Customized Lead Stages helped the sales team to have a better follow up thus improving the conversion rates.
  • Automations and Drip implementation helped in drawing direct/indirect conversions from dormant leads - Adding to LTV of a customer.
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  • It is easy for the sales team to track how well the dealers in their region are selling products.
  • It is easy to generate reports and see how well sales are each month compared to past months.
  • Quicker time to get products shipped to customers.
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ScreenShots

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation

Salesforce Sales Cloud Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of