TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LeadSquared

    Score7.2 out of 10
    N/ALeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.

    $25

    per month per user

    Intuit Mailchimp

    Score8.1 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Pricing
    LeadSquaredIntuit Mailchimp
    Editions & Modules
    Sales Pro
    $25
    per month per user
    Sales Super
    $50
    per month per user
    Marketing Pro
    $1067
    per account
    Marketing Super
    $1779
    per account
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Offerings
    Pricing Offerings
    LeadSquaredIntuit Mailchimp
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup Fee$100 Per AccountNo setup fee
    Additional DetailsAdditional add-ons and modules available for expanded functionality. Special pricing for startups.—
    More Pricing Information
    Community Pulse
    LeadSquaredIntuit Mailchimp
    Considered Both Products
    LeadSquared
    Chose LeadSquared
    I moved from MailChimp to LeadSquared. Primarily because I wanted landing pages and email marketing in one software. Plus I wanted more advanced ways of segmenting customers and data based triggering of autoresponders.
    Chose LeadSquared
    LeadSquared is able to provide very important and informative reports and dashboards which is something we were looking for a long time and LeadSquared gave us all the things that we need. This is the main reason we selected LeadSquared against other alternatives.
    Incentivized
    Chose LeadSquared
    We tried integrating Zoho CRM but couldn't integrate it well and get our agents to use it. So, we looked at many other options and finalized on LeadSquared.
    Incentivized
    Intuit
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    LeadSquaredIntuit Mailchimp
    Email & Online Marketing
    Comparison of Email & Online Marketing features of LeadSquared and Intuit Mailchimp
    Feature
    LeadSquared
    7.4
    39 Ratings
    11% below category average
    Intuit Mailchimp
    7.8
    488 Ratings
    3% above category average
    WYSIWYG email editor7.035 Ratings8.2453 Ratings
    Dynamic content7.027 Ratings7.0436 Ratings
    Landing pages5.832 Ratings7.8337 Ratings
    A/B testing8.110 Ratings7.4368 Ratings
    Mobile optimization6.033 Ratings8.7447 Ratings
    Email deliverability reporting5.039 Ratings8.3475 Ratings
    List management9.038 Ratings7.5475 Ratings
    Triggered drip sequences10.024 Ratings7.8328 Ratings
    Ability to test dynamic content00 Ratings7.2417 Ratings
    Lead Management
    Comparison of Lead Management features of LeadSquared and Intuit Mailchimp
    Feature
    LeadSquared
    8.5
    40 Ratings
    3% above category average
    Intuit Mailchimp
    8.1
    10 Ratings
    4% above category average
    Lead nurturing automation10.038 Ratings6.69 Ratings
    Lead scoring and grading9.039 Ratings10.01 Ratings
    Data quality management5.116 Ratings6.09 Ratings
    Automated sales alerts and tasks10.036 Ratings10.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of LeadSquared and Intuit Mailchimp
    Feature
    LeadSquared
    4.1
    25 Ratings
    52% below category average
    Intuit Mailchimp
    7.2
    60 Ratings
    3% below category average
    Calendaring2.114 Ratings7.448 Ratings
    Event/webinar marketing00 Ratings6.945 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of LeadSquared and Intuit Mailchimp
    Feature
    LeadSquared
    6.0
    39 Ratings
    14% below category average
    Intuit Mailchimp
    7.2
    473 Ratings
    1% below category average
    Dashboards6.039 Ratings7.6136 Ratings
    Standard reports8.039 Ratings7.8471 Ratings
    Custom reports4.033 Ratings6.261 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of LeadSquared and Intuit Mailchimp
    Feature
    LeadSquared
    9.0
    35 Ratings
    9% above category average
    Intuit Mailchimp
    6.5
    57 Ratings
    14% below category average
    API10.031 Ratings7.045 Ratings
    Role-based workflow & approvals8.030 Ratings6.116 Ratings
    Customizability10.035 Ratings5.62 Ratings
    Integration with Salesforce.com00 Ratings6.028 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings4.925 Ratings
    Integration with SugarCRM00 Ratings8.12 Ratings
    Third-party software integrations00 Ratings7.752 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of LeadSquared and Intuit Mailchimp
    Feature
    LeadSquared
    -
    Ratings
    Intuit Mailchimp
    7.0
    56 Ratings
    7% below category average
    Social sharing and campaigns00 Ratings6.250 Ratings
    Social profile integration00 Ratings7.847 Ratings
    Best Alternatives
    LeadSquaredIntuit Mailchimp
    Small Businesses
    Keap
    Score5.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    No answers on this topic
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    No answers on this topic
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LeadSquaredIntuit Mailchimp
    Likelihood to Recommend
    7.0
    (41 ratings)
    7.9
    (511 ratings)
    Likelihood to Renew
    8.8
    (9 ratings)
    8.4
    (51 ratings)
    Usability
    9.0
    (4 ratings)
    8.7
    (380 ratings)
    Availability
    -
    (0 ratings)
    9.5
    (6 ratings)
    Performance
    -
    (0 ratings)
    8.9
    (7 ratings)
    Support Rating
    9.8
    (4 ratings)
    8.3
    (18 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.4
    (22 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (4 ratings)
    Product Scalability
    -
    (0 ratings)
    9.5
    (6 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (2 ratings)
    User Testimonials
    LeadSquaredIntuit Mailchimp
    Likelihood to Recommend
    LeadSquared
    1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
    Read full review
    Intuit
    If you require an easy to use email marketing tool that your team can quickly get up and running with then Intuit Mailchimp is a great option. I haven't had any team member struggle with their drag and drop email builder and the steps you have to take to add an email, create and send a campaign are all straightforward.
    Read full review
    Pros
    LeadSquared
    • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
    • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
    • Daily attendance history and man-days management can be done.
    • Sales performance and their values are mapped clearly.
    Read full review
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    Cons
    LeadSquared
    • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
    • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
    • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
    Incentivized
    Read full review
    Intuit
    • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
    • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
    • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
    • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
    Incentivized
    Read full review
    Likelihood to Renew
    LeadSquared
    It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
    Read full review
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    Usability
    LeadSquared
    Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
    Read full review
    Intuit
    The interface is a bit complicated, and I need to spend some time to learn new functions and understanding how it works. I don't like working with email templates because of the limited customization options. However, functions like AI for generating emails, segmentation, and analytics still work well and are very useful.
    Incentivized
    Read full review
    Reliability and Availability
    LeadSquared
    No answers on this topic
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
    Read full review
    Performance
    LeadSquared
    No answers on this topic
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
    Read full review
    Support Rating
    LeadSquared
    Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
    Read full review
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
    Read full review
    Implementation Rating
    LeadSquared
    No answers on this topic
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
    Read full review
    Alternatives Considered
    LeadSquared
    I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
    Read full review
    Intuit
    I don't think they are comparable; we use Google Ads to put our website at the top of the list when someone googles certain words. We use meta business to manage our social media. Google aims to gain customers, while Mailchimp is used to interact with both existing and new customers.
    Incentivized
    Read full review
    Scalability
    LeadSquared
    No answers on this topic
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
    Read full review
    Return on Investment
    LeadSquared
    • Leads Management has become very easy.
    • Automated Lead Nurturing helps reduce a lot of manual work.
    • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
    Read full review
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
    Read full review
    ScreenShots

    LeadSquared Screenshots

    Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.