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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot Marketing Hub

    Score8.8 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    LeadSquared

    Score7.2 out of 10
    N/ALeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.

    $25

    per month per user

    Pricing
    HubSpot Marketing HubLeadSquared
    Editions & Modules
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    Sales Pro
    $25
    per month per user
    Sales Super
    $50
    per month per user
    Marketing Pro
    $1067
    per account
    Marketing Super
    $1779
    per account
    Offerings
    Pricing Offerings
    HubSpot Marketing HubLeadSquared
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequired$100 Per Account
    Additional DetailsAdditional add-ons and modules available for expanded functionality. Special pricing for startups.
    More Pricing Information
    Community Pulse
    HubSpot Marketing HubLeadSquared
    Considered Both Products
    HubSpot
    No answer on this topic
    LeadSquared
    Chose LeadSquared
    LeadSquared is able to provide very important and informative reports and dashboards which is something we were looking for a long time and LeadSquared gave us all the things that we need. This is the main reason we selected LeadSquared against other alternatives.
    Incentivized
    Chose LeadSquared
    Much more cost-effective than the other solutions on this list. HubSpot's A/B testing and email marketing library is much better, but not needed when you compare costs.
    Incentivized
    Chose LeadSquared
    Simple to use - Intensive training is not required
    Best in class interfaces - intuitive and responsive
    Responsive web design templates are available
    Incentivized
    Chose LeadSquared
    I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the …
    Incentivized
    Key User Insights
    Would buy again
    97%
    Would buy again
    38 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    35 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    38 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    30 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    27 Answers
    No answers on this topic
    Features
    HubSpot Marketing HubLeadSquared
    Email & Online Marketing
    Comparison of Email & Online Marketing features of HubSpot Marketing Hub and LeadSquared
    Feature
    HubSpot Marketing Hub
    8.4
    372 Ratings
    10% above category average
    LeadSquared
    7.4
    39 Ratings
    11% below category average
    WYSIWYG email editor9.1335 Ratings7.035 Ratings
    Dynamic content8.4335 Ratings7.027 Ratings
    Ability to test dynamic content7.5311 Ratings00 Ratings
    Landing pages8.5365 Ratings5.832 Ratings
    A/B testing5.8288 Ratings8.110 Ratings
    Mobile optimization7.8358 Ratings6.033 Ratings
    Email deliverability reporting8.6366 Ratings5.039 Ratings
    List management10.0367 Ratings9.038 Ratings
    Triggered drip sequences10.0279 Ratings10.024 Ratings
    Lead Management
    Comparison of Lead Management features of HubSpot Marketing Hub and LeadSquared
    Feature
    HubSpot Marketing Hub
    9.5
    363 Ratings
    20% above category average
    LeadSquared
    8.5
    40 Ratings
    3% above category average
    Lead nurturing automation9.3359 Ratings10.038 Ratings
    Lead scoring and grading9.6327 Ratings9.039 Ratings
    Data quality management9.2333 Ratings5.116 Ratings
    Automated sales alerts and tasks10.0302 Ratings10.036 Ratings
    Campaign Management
    Comparison of Campaign Management features of HubSpot Marketing Hub and LeadSquared
    Feature
    HubSpot Marketing Hub
    7.1
    323 Ratings
    4% below category average
    LeadSquared
    4.1
    25 Ratings
    52% below category average
    Calendaring7.3308 Ratings2.114 Ratings
    Event/webinar marketing6.9254 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of HubSpot Marketing Hub and LeadSquared
    Feature
    HubSpot Marketing Hub
    9.4
    349 Ratings
    22% above category average
    LeadSquared
    -
    Ratings
    Social sharing and campaigns8.7345 Ratings00 Ratings
    Social profile integration10.0334 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of HubSpot Marketing Hub and LeadSquared
    Feature
    HubSpot Marketing Hub
    9.2
    372 Ratings
    23% above category average
    LeadSquared
    6.0
    39 Ratings
    14% below category average
    Dashboards9.2369 Ratings6.039 Ratings
    Standard reports9.2365 Ratings8.039 Ratings
    Custom reports9.1327 Ratings4.033 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of HubSpot Marketing Hub and LeadSquared
    Feature
    HubSpot Marketing Hub
    9.0
    344 Ratings
    19% above category average
    LeadSquared
    9.0
    35 Ratings
    9% above category average
    API9.0253 Ratings10.031 Ratings
    Role-based workflow & approvals8.9283 Ratings8.030 Ratings
    Customizability8.3306 Ratings10.035 Ratings
    Integration with Salesforce.com10.0229 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM10.097 Ratings00 Ratings
    Integration with SugarCRM7.790 Ratings00 Ratings
    Best Alternatives
    HubSpot Marketing HubLeadSquared
    Small Businesses
    Vbout
    Score9.9 out of 10
    Keap
    Score6 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    No answers on this topic
    Enterprises
    Iterable
    Score8.7 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot Marketing HubLeadSquared
    Likelihood to Recommend
    8.4
    (657 ratings)
    7.0
    (41 ratings)
    Likelihood to Renew
    9.0
    (371 ratings)
    8.8
    (9 ratings)
    Usability
    8.6
    (109 ratings)
    9.0
    (4 ratings)
    Availability
    9.1
    (25 ratings)
    -
    (0 ratings)
    Performance
    8.9
    (17 ratings)
    -
    (0 ratings)
    Support Rating
    8.4
    (88 ratings)
    9.8
    (4 ratings)
    In-Person Training
    9.1
    (8 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (26 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (48 ratings)
    -
    (0 ratings)
    Configurability
    7.3
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.9
    (5 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (7 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot Marketing HubLeadSquared
    Likelihood to Recommend
    HubSpot
    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Incentivized
    Read full review
    LeadSquared
    1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
    Read full review
    Pros
    HubSpot
    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Incentivized
    Read full review
    LeadSquared
    • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
    • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
    • Daily attendance history and man-days management can be done.
    • Sales performance and their values are mapped clearly.
    Read full review
    Cons
    HubSpot
    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Incentivized
    Read full review
    LeadSquared
    • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
    • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
    • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Incentivized
    Read full review
    LeadSquared
    It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
    Read full review
    Usability
    HubSpot
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Incentivized
    Read full review
    LeadSquared
    Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
    Read full review
    Reliability and Availability
    HubSpot
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review
    LeadSquared
    No answers on this topic
    Performance
    HubSpot
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review
    LeadSquared
    No answers on this topic
    Support Rating
    HubSpot
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review
    LeadSquared
    Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
    Read full review
    In-Person Training
    HubSpot
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review
    LeadSquared
    No answers on this topic
    Online Training
    HubSpot
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review
    LeadSquared
    No answers on this topic
    Implementation Rating
    HubSpot
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review
    LeadSquared
    No answers on this topic
    Alternatives Considered
    HubSpot
    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Incentivized
    Read full review
    LeadSquared
    I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
    Read full review
    Scalability
    HubSpot
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review
    LeadSquared
    No answers on this topic
    Return on Investment
    HubSpot
    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Incentivized
    Read full review
    LeadSquared
    • Leads Management has become very easy.
    • Automated Lead Nurturing helps reduce a lot of manual work.
    • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
    Read full review
    ScreenShots

    HubSpot Marketing Hub Screenshots

    Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.

    LeadSquared Screenshots

    Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation