Leadspace vs. Listrak

Leadspace simplifies the process of gathering, normalizing, and validating data. As it is a robust tool, it allows us to focus our efforts on creating demand. Because it is the source of truth, we use it to enrich all incoming data and organize records into scales. We would, however, appreciate having more industry-specific data. We are working on combining and unifying various industry data sets so that they can be ingested into their enrichment values.

Incentivized

We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.

Incentivized

• Reachforce Smart forms - pumps up conversions with fewer fields, while getting high quality/accurate data company and contact on the back end
• Reachforce data is second to none
• Reachforce standardization is a lifesaver when doing things like segmenting, direct mail, etc.

Incentivized

• The conductor email builder is easy to use.
• They have improved their customer service team.
• Open to suggestions and will work collaboratively.
• Help build insights from campaigns and recommend improvements.

Incentivized

• Data quality on contact level is not accurate as we would like. I noticed even the data we get from D&B is not as accurate as would like. It is understandable because people change their jobs so frequently in our industry. We received high bounce rate from our email marketing. We did the random review of our own data against their data and found some contacts' info has not been updated and is wrong.
• Smartforms integration can be tricky for the first time users.
• I wish they refreshed their data more frequently than quarterly.

Incentivized

• Difficult and steep learning curve
• Email builder is complicated and not intuitive
• CONTRACTS ARE UNCLEAR
• Company will not honor cancellation requests made in a timely manner

Nothing else to add

We chose Leadspace after evaluating several other suppliers in part because of their ability to give localized addresses for contacts, enrich with personas, and provide predictive intent data for contacts. Among other things, they've exceeded expectations in all three of these areas and more.

Incentivized

The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.

Incentivized

• Account Management team from Leadspace is very helpful in helping us to understand the product in detail.
• Enrichment of data based on company and person helps the organisation to plan & execute better.
• Can get the customized details from Leadspace team based on our needs
• The feature "persona scoring" helps in defining our key target personas using job titles, job levels and technologies and now when new leads come into our database, they get scored against these personas and this drives a key part of our lead scoring model and campaign segmentation

Incentivized

• Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
• Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.

Incentivized