LeadLander vs. Variance

LeadLander

LeadLander

23 Reviews and Ratings

Variance

Variance

0 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
LeadLander	Score 10.0 out of 10	N/A	LeadLander is essentially an IP reverse look-up tool. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users. Although having somewhat similar functionality as web analytics products like Google Analytics and WebTrends, it is actually designed for a different user base. While web analytics tools are typically designed to provide metrics such as bounce rates, unique visitors, and length/depth of stay to help marketers optimize website content,…	$25 Per User Per Month
Variance	Score 0.0 out of 10	Mid-Size Companies (51-1,000 employees)	What makes Variance different is two things: It was built for revenue people: most data tools were built for people who can write SQL. Even the ones that claim they're simpler still require a pretty strong understanding of what's there and how it works. Variance does the work of translating the data into the language of sales so that all users have to do is follow the accounts and contacts they care about. It's about action, not analysis: BI tools are…	$2,400 per year

Pricing

LeadLander

Variance

Editions & Modules

LeadLander: $25.00
Per User Per Month

Pro: $2,400
per year

Offerings

Pricing Offerings
LeadLander	Variance
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

$10,000 one-time fee

Additional Details

—

—

More Pricing Information

Community Pulse
	LeadLander	Variance

Best Alternatives
	LeadLander	Variance
Small Businesses	StatCounter Score 9.0 out of 10	Dealfront Score 8.6 out of 10
Medium-sized Companies	Optimal Score 9.0 out of 10	TechTarget Priority Engine Score 9.8 out of 10
Enterprises	Optimal Score 9.0 out of 10	TechTarget Priority Engine Score 9.8 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	LeadLander	Variance
Likelihood to Recommend	9.0 (0 ratings)	- (0 ratings)
Likelihood to Renew	8.2 (0 ratings)	- (0 ratings)

User Testimonials
	LeadLander	Variance
Likelihood to Recommend	Lead Lander is great for an organization that is trying to get a better handle on who is visiting their website. Not just the website in general but you can look to see who is visiting each page within a site. This is beneficial when using the data to make digital marketing decisions, especially PPC. Incentivized Daniel McHugh Market Manager: Strategic Partners & Performance Based Partnerships Read full review	No answers on this topic
Pros	The dashboard is very nice. I love that it is the first thing you see when you log in. For us, being able to leave notes on organizations is key. That way we know the last time they looked at our information, who contacted the organization and what the conversation entailed. There is never any question of what has happened in the past. I also really enjoy being able to do Lead Scoring. This makes it super easy for the field especially to see who is accessing the pages most important to them. The fact that the colors display in the daily email alerts is really beneficial. Incentivized Missy Parrish Sales Enablement Coordinator Read full review	No answers on this topic
Cons	We were not aware of the ability to sync with SalesForce and/or LinkedIn with our initial deployment of the product. With more hands on training and even online courses available, Leadlander could increase and accelerate usage of their product Tabitha Neatherlin Marketing Programs Coordinator Read full review	No answers on this topic
Likelihood to Renew	Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting. Incentivized Derrick Sibbitt Director of Business Development Read full review	No answers on this topic
Alternatives Considered	We use a number of other prospecting tools, but none that scrape website attendance information. Incentivized Michael J. Towle Corporate Sales Executive, Strategic Accounts Read full review	No answers on this topic
Return on Investment	We have won many new customers that visited our website but didn't request a demonstration. Therefore, the return is at least two or three customers a year. I often chase after business that is not a good fit for our product. Many companies are too small or use the wrong platform for our solution. Frequently, we receive prospective leads that can't be identified. It's a great way to come up with new companies that perhaps you didn't think about as leads. Incentivized Dan Sherman Sales Representative Read full review	No answers on this topic
ScreenShots		Variance Screenshots