LeadLander vs. Synthio

Lead Lander is great for an organization that is trying to get a better handle on who is visiting their website. Not just the website in general but you can look to see who is visiting each page within a site. This is beneficial when using the data to make digital marketing decisions, especially PPC.

Incentivized

Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.

Incentivized

• The dashboard is very nice. I love that it is the first thing you see when you log in.
• For us, being able to leave notes on organizations is key. That way we know the last time they looked at our information, who contacted the organization and what the conversation entailed. There is never any question of what has happened in the past.
• I also really enjoy being able to do Lead Scoring. This makes it super easy for the field especially to see who is accessing the pages most important to them. The fact that the colors display in the daily email alerts is really beneficial.

Incentivized

• Allows segmenting ideal customers by different categories, achieving a wide list of companies that meet the ideal customer requirements that we set. This list is provided automatically by the system.
• The software also gives us valuable information about the profile of the companies to know them better when we approach them with a sales proposal; such as their objectives, key contacts, and more.
• It has integrations for CRM such as Salesforce and automation for marketing campaigns such as Hubspot marketing hub and Oracle cx marketing.

Incentivized

• We were not aware of the ability to sync with SalesForce and/or LinkedIn with our initial deployment of the product. With more hands on training and even online courses available, Leadlander could increase and accelerate usage of their product

• Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.

Incentivized

Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.

Incentivized

We use a number of other prospecting tools, but none that scrape website attendance information.

Incentivized

I feel similar about all of these list building/append services. There are good and bad aspects.

Incentivized

• We have won many new customers that visited our website but didn't request a demonstration. Therefore, the return is at least two or three customers a year.
• I often chase after business that is not a good fit for our product. Many companies are too small or use the wrong platform for our solution.
• Frequently, we receive prospective leads that can't be identified.
• It's a great way to come up with new companies that perhaps you didn't think about as leads.

Incentivized

• Positive - We've been able to append records and add them to our targeted marketing campaigns.
• Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
• Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.

Incentivized