LeadLander vs. Smartlook

Lead Lander is great for an organization that is trying to get a better handle on who is visiting their website. Not just the website in general but you can look to see who is visiting each page within a site. This is beneficial when using the data to make digital marketing decisions, especially PPC.

Incentivized

Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.

Incentivized

• The dashboard is very nice. I love that it is the first thing you see when you log in.
• For us, being able to leave notes on organizations is key. That way we know the last time they looked at our information, who contacted the organization and what the conversation entailed. There is never any question of what has happened in the past.
• I also really enjoy being able to do Lead Scoring. This makes it super easy for the field especially to see who is accessing the pages most important to them. The fact that the colors display in the daily email alerts is really beneficial.

Incentivized

• Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
• Real-time recording provides exceptional insights to our design & engineering teams.
• Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.

Incentivized

• We were not aware of the ability to sync with SalesForce and/or LinkedIn with our initial deployment of the product. With more hands on training and even online courses available, Leadlander could increase and accelerate usage of their product

• Events -- but I think this is something that we could improve ourselves in our system.
• Create some suggestions for funnels and heatmaps.
• Give general insights for a certain period of time, e.g. from Oct. 7th to 12th, 75 users left the checkout step and 60% of them left due to a payment issue. IDK just bringing some ideas!
• Send an e-mail with main insights.

Incentivized

Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.

Incentivized

As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.

Incentivized

Smartlook is very intuitive and simple for an average programmer (I don't know if it will be as simple for a normal user). We have never had to resort to looking for information on the web or ask for help for something we didn't understand or didn't work as expected.

Incentivized

I am always very happy when a company offers the option to use online chat, as I do not like to call customer support and writing an email is just too slow and cumbersome. I did not even expect a reply right away, yet it took the customer support team less than a minute to respond to my problem.

Incentivized

We use a number of other prospecting tools, but none that scrape website attendance information.

Incentivized

Like I mentioned, Smartlook is younger than FullStory and it seems like they're trying to improve. The dashboards are lacking. I wish I had more control over what I see there instead of the standard. We use the API to determine customer name and company and I'd like to see some custom dashboards.

Incentivized

• We have won many new customers that visited our website but didn't request a demonstration. Therefore, the return is at least two or three customers a year.
• I often chase after business that is not a good fit for our product. Many companies are too small or use the wrong platform for our solution.
• Frequently, we receive prospective leads that can't be identified.
• It's a great way to come up with new companies that perhaps you didn't think about as leads.

Incentivized

• We have increased the conversion rate from the beginning till now with 120%.
• We redesigned our landing pages and decreased the bounce rate by 41%.
• We rethinked and redesigned our menu structure and internal site linking to increase the time users spent on our site based on the data we got from Smartlook analysis.

Incentivized