Leadfwd vs. Oracle Marketing

It's a great choice for users of SugarCRM, which doesn't integrate particularly well with many other marketing automation platforms. It's less appropriate for users of other CRMs (particularly Salesforce) which has well-baked connectors for HubSpot, Pardot, et al.

Incentivized

A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.

Incentivized

• SugarCRM integration
• Ease of building workflows
• Responsive, helpful support team

Incentivized

• We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
• It is highly customizable.
• It presents data in a form that is easily understandable and reports are highly beneficial for us.
• Analytics in the form of graphs.

Incentivized

• Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
• Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
• Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.

Incentivized

• User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
• Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
• Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.

Incentivized

We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.

Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.

No one has experienced any problems with availablity.

There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.

I would actually rate day to day support a 1. We often knew more than the person on the phone.

I would however rate escalation support a 7. When we went to “red status”, support was very good. We were assigned a technical resource who performed a full audit. Unfortunately the integration to Salesforce.com still failed

They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”

Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout

I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.

We found Inbox25 to be the most cost-effective marketing automation platform with the best possible integration to Sugar CRM. We evaluated three additional products. Only one was comparable in scope and integration but the cost was 30% more.

Incentivized

It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.

Incentivized

Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.

Incentivized

• We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
• When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
• Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.

Incentivized

• Eloqua has had a very positive impact on our ROI and ability to build very complex programs. We have been nomitnated for the past 4 years as a Markie finalist and have won a Markie ourselves.
• Eloqua has a great pulse on the marketing trends and future developments to help keep it's software competitive.

Incentivized