Leadfwd vs. OneSignal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Leadfwd
Score 8.2 out of 10
N/A
Leadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.N/A
OneSignal
Score 8.0 out of 10
N/A
OneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.
$9
per month
Pricing
LeadfwdOneSignal
Editions & Modules
No answers on this topic
Growth
9+
per month
Professional
999+
per month
Free
Free
Enterprise
Custom Pricing
Offerings
Pricing Offerings
LeadfwdOneSignal
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
LeadfwdOneSignal
Features
LeadfwdOneSignal
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Leadfwd
7.4
Ratings
3% below category average
OneSignal
-
Ratings
WYSIWYG email editor7.00 Ratings00 Ratings
Dynamic content7.00 Ratings00 Ratings
Ability to test dynamic content7.00 Ratings00 Ratings
Landing pages9.00 Ratings00 Ratings
A/B testing3.20 Ratings00 Ratings
Mobile optimization6.20 Ratings00 Ratings
Email deliverability reporting9.60 Ratings00 Ratings
List management8.60 Ratings00 Ratings
Triggered drip sequences8.80 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Leadfwd
8.0
Ratings
2% above category average
OneSignal
-
Ratings
Lead nurturing automation8.40 Ratings00 Ratings
Lead scoring and grading7.30 Ratings00 Ratings
Data quality management7.70 Ratings00 Ratings
Automated sales alerts and tasks8.50 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Leadfwd
7.0
Ratings
6% below category average
OneSignal
-
Ratings
Calendaring5.00 Ratings00 Ratings
Event/webinar marketing9.00 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Leadfwd
7.5
Ratings
0% below category average
OneSignal
-
Ratings
Social sharing and campaigns9.00 Ratings00 Ratings
Social profile integration6.00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Leadfwd
6.3
Ratings
15% below category average
OneSignal
-
Ratings
Dashboards6.50 Ratings00 Ratings
Standard reports6.30 Ratings00 Ratings
Custom reports6.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Leadfwd
9.1
Ratings
20% above category average
OneSignal
-
Ratings
Role-based workflow & approvals8.80 Ratings00 Ratings
Customizability7.90 Ratings00 Ratings
Integration with Salesforce.com10.00 Ratings00 Ratings
Integration with SugarCRM9.60 Ratings00 Ratings
Best Alternatives
LeadfwdOneSignal
Small Businesses
Vbout
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Score 9.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
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Score 9.0 out of 10
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User Ratings
LeadfwdOneSignal
Likelihood to Recommend
8.2
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
7.1
(0 ratings)
User Testimonials
LeadfwdOneSignal
Likelihood to Recommend
It's a great choice for users of SugarCRM, which doesn't integrate particularly well with many other marketing automation platforms. It's less appropriate for users of other CRMs (particularly Salesforce) which has well-baked connectors for HubSpot, Pardot, et al.
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I think One Signal is very well suited for mobile app owners who want to be in touch with their user base more easily by sending push notifications and in-app messages. I'm not sure how well that works for SMS messaging as I haven't yet tried it. I wouldn't necessarily recommend it if your in-apps are very rare.
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Pros
  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
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  • Send instant notifications without any delay.
  • Provide all the necessary features for testing.
  • Highly cost effective.
  • Great system to handle huge volume.
  • Great customer support.
Read full review
Cons
  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
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  • They should develop features a bit faster as per user requirements.
  • Old users should get freemium model for new features.
  • Admin can look a bit better.
  • In-built and easy to use segmentation should be there too.
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Usability
No answers on this topic
I give an 8 in this question mainly for 2 reasons: the products even if they look like complete and are highly customizable and usable, they are still missing some logical features. For example, send messages to a list of users - now days you can do it with postman and get calls. A second example is App messaging that is still in development and has many opportunities.
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Support Rating
No answers on this topic
Their customer support has been top-notch. They are able to assist you in getting through any problems that you may have and respond in a very timely manner. I've dealt with them on 4-5 instances over the years and my issues were always resolved within a matter of a few business days.
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Alternatives Considered
We found Inbox25 to be the most cost-effective marketing automation platform with the best possible integration to Sugar CRM. We evaluated three additional products. Only one was comparable in scope and integration but the cost was 30% more.
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Look Firebase is a complete platform that includes a Push notification/InApp space. We had a lot of troubles while implementing Firebase: sometimes we thought it was ready until we tried to attach an image for Push notifications. This being said, the developers had to review the integration several times until we decided to change to OneSignal. Also while using Firebase I was not convinced with the look and feel of the Notifications. My vote here is OneSignal.
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Return on Investment
  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
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  • We've seen direct-purchase conversions on new offers.
  • It does a great job of driving traffic to off-site locations like YouTube for new videos.
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ScreenShots