TrustRadius

Latana vs. Sprinklr Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Latana
Score 0.0 out of 10
N/A
The vendor says Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights. The tool empowers brands with the reliable, accurate insights they need to succeed. The insights can be used to measure brand performance across target audiences, understand how campaigns are impacting brand performance over time, and tailor marketing plus improve brand performance.N/A
Sprinklr Marketing
Score 8.0 out of 10
N/A
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
Pricing
LatanaSprinklr Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LatanaSprinklr Marketing
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeRequiredNo setup fee
Additional Details——
More Pricing Information
Community Pulse
LatanaSprinklr Marketing
Features
LatanaSprinklr Marketing
Content Creation
Comparison of Content Creation features of Product A and Product B
Latana
-
Ratings
Sprinklr Marketing
7.0
6 Ratings
14% below category average
Ideation00 Ratings5.03 Ratings
Approval workflows00 Ratings5.04 Ratings
Content collaboration00 Ratings8.25 Ratings
Content calendar00 Ratings9.65 Ratings
Network for content licensing/production00 Ratings7.31 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Latana
-
Ratings
Sprinklr Marketing
8.0
6 Ratings
1% below category average
Content hub00 Ratings9.14 Ratings
Forms / Gated content00 Ratings5.52 Ratings
Embedded CTAs00 Ratings9.12 Ratings
Content distribution00 Ratings7.36 Ratings
Content promotion00 Ratings8.15 Ratings
Content automation00 Ratings9.14 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Latana
-
Ratings
Sprinklr Marketing
8.5
7 Ratings
8% above category average
Audience profiling and targeting00 Ratings8.17 Ratings
Closed-loop tracking and reporting00 Ratings8.56 Ratings
Content performance analytics00 Ratings9.67 Ratings
Campaign optimization dashboard00 Ratings7.75 Ratings
Competitive analytics00 Ratings8.56 Ratings
Best Alternatives
LatanaSprinklr Marketing
Small Businesses
Agency Analytics
Agency Analytics
Score 9.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 8.9 out of 10
Conductor
Conductor
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LatanaSprinklr Marketing
Likelihood to Recommend
-
(0 ratings)
7.0
(16 ratings)
Support Rating
-
(0 ratings)
8.0
(16 ratings)
User Testimonials
LatanaSprinklr Marketing
Likelihood to Recommend
Latana Brand Analytics
No answers on this topic
Sprinklr
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
Verified User
Anonymous
Read full review
Pros
Latana Brand Analytics
No answers on this topic
Sprinklr
  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
Alissa Calomino | TrustRadius Reviewer
Alissa Calomino
Senior Business Solutions Owner for Marketing Technology
Read full review
Cons
Latana Brand Analytics
No answers on this topic
Sprinklr
  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Corey Walker | TrustRadius Reviewer
Corey Walker
Marketing Specialist
Read full review
Support Rating
Latana Brand Analytics
No answers on this topic
Sprinklr
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
Verified User
Anonymous
Read full review
Alternatives Considered
Latana Brand Analytics
No answers on this topic
Sprinklr
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
Robert Lange | TrustRadius Reviewer
Robert Lange
Head of Paid Media & Social Media Consultant, Strategist
Read full review
Return on Investment
Latana Brand Analytics
No answers on this topic
Sprinklr
  • Time saved on reporting: no need to request any reports from social media agencies anymore
  • Time saved on optimisations thanks to AI optimisations available on the platform
  • Increased team collaboration: local users have visibility on the best performing content across all the markets
Verified User
Anonymous
Read full review
ScreenShots

Latana Screenshots

Screenshot of Screenshot of Screenshot of