Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month, per user
WORKetc
Score 7.0 out of 10
Small Businesses (1-50 employees)
WORKetc is a cloud-based business management system. With integrated CRM, project management, billing, help desk, reporting, and collaboration, teams can access one system for all relevant information. The system supports popular third-party apps such as Google Workspace, Xero Accounting, Quickbooks Online, Outlook, Dropbox, and Evernote.
$78
Per Month for up to 2 Users
Pricing
Kustomer
WORKetc
Editions & Modules
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
Starter Edition
$78
Per Month for up to 2 Users
Team
$195
Per month for up to 3 Users (Each extra user + $49/month)
Foundations
$395
Per month for up to 5 Users (Each extra user + $59/month)
Offerings
Pricing Offerings
Kustomer
WORKetc
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
All plans require an annual subscription and 8 users minimum.
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More Pricing Information
Community Pulse
Kustomer
WORKetc
Features
Kustomer
WORKetc
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Kustomer
8.1
Ratings
1% above category average
WORKetc
-
Ratings
Organize and prioritize service tickets
8.00 Ratings
00 Ratings
Expert directory
8.30 Ratings
00 Ratings
Subscription-based notifications
8.50 Ratings
00 Ratings
ITSM collaboration and documentation
8.00 Ratings
00 Ratings
Ticket creation and submission
8.00 Ratings
00 Ratings
Ticket response
8.00 Ratings
00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Kustomer
8.5
Ratings
8% above category average
WORKetc
-
Ratings
External knowledge base
8.00 Ratings
00 Ratings
Internal knowledge base
9.00 Ratings
00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Kustomer
8.0
Ratings
3% above category average
WORKetc
-
Ratings
Customer portal
8.60 Ratings
00 Ratings
IVR
8.30 Ratings
00 Ratings
Social integration
7.30 Ratings
00 Ratings
Email support
10.00 Ratings
00 Ratings
Help Desk CRM integration
6.00 Ratings
00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Kustomer
-
Ratings
WORKetc
7.9
Ratings
2% above category average
Customer data management / contact management
00 Ratings
8.60 Ratings
Workflow management
00 Ratings
8.30 Ratings
Opportunity management
00 Ratings
7.80 Ratings
Integration with email client (e.g., Outlook or Gmail)
00 Ratings
7.90 Ratings
Contract management
00 Ratings
7.30 Ratings
Quote & order management
00 Ratings
8.10 Ratings
Interaction tracking
00 Ratings
7.80 Ratings
Channel / partner relationship management
00 Ratings
7.30 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Kustomer
-
Ratings
WORKetc
8.3
Ratings
10% above category average
Case management
00 Ratings
9.00 Ratings
Call center management
00 Ratings
7.30 Ratings
Help desk management
00 Ratings
8.50 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Kustomer
-
Ratings
WORKetc
7.4
Ratings
2% below category average
Lead management
00 Ratings
7.70 Ratings
Email marketing
00 Ratings
7.10 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Kustomer
-
Ratings
WORKetc
8.1
Ratings
6% above category average
Task management
00 Ratings
8.70 Ratings
Billing and invoicing management
00 Ratings
7.80 Ratings
Reporting
00 Ratings
7.90 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Kustomer
-
Ratings
WORKetc
7.3
Ratings
4% below category average
Pipeline visualization
00 Ratings
7.50 Ratings
Customizable reports
00 Ratings
7.20 Ratings
Customization
Comparison of Customization features of Product A and Product B
Kustomer
-
Ratings
WORKetc
8.0
Ratings
7% above category average
Custom fields
00 Ratings
8.40 Ratings
Custom objects
00 Ratings
8.20 Ratings
API for custom integration
00 Ratings
7.30 Ratings
Security
Comparison of Security features of Product A and Product B
Kustomer
-
Ratings
WORKetc
8.9
Ratings
7% above category average
Single sign-on capability
00 Ratings
9.10 Ratings
Role-based user permissions
00 Ratings
8.80 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Kustomer
-
Ratings
WORKetc
7.3
Ratings
1% below category average
Social data
00 Ratings
7.30 Ratings
Platform
Comparison of Platform features of Product A and Product B
It works really well for you to ask a teammate to review a case/email/message and provide some input since you can all review the same conversations and client accounts. They can also cover your inbox using your email handle in case you are out of the office suing some well deserved PTO.
If you are looking for a way to organize customer data and projects across regions, then WORK[etc] will get the job done. For our company, the country is divided into 3 regions and each region has a team of workers in charge of providing ongoing support services to that region. WORK[etc] has organized our company exponentially and given us a solid database to pull from to ensure we're meeting contractual requirements, providing timely deliverables and staying ahead of the game. Because I only work in a service industry, I don't know if WORK[etc] would be appropriate for product based companies, However, if you were offering anything [product or service] that required online support, the system will function well.
All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
Technical support with issues that arise for us - we have had a few glitches with the software as to how we want to use it and the WORK etc team have been on the ball with helping us and getting back to us with a resolution to the issue.
Setup and configuration - we needed a CRM that was built for us and WORK etc was able to deliver for us.
Super easy to work with and get to grips with.
Our staff have had no problems with getting up to speed
For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
A little thing I'd like to see (haven't suggested it to WORK[etc] yet) is a bit more granularity in assigning new support tickets. It's very easy to assign one, or dozens. of new support tickets to a category and/or individual without having to open the tickets. I'd like to see that be a bit more granular, being able to assign a priority, deadline and/or client to each ticket without having to open the ticket. For all I know, that can be done now...as powerful as this program is, and as much as we customize it and use it daily, I believe we're only harnessing 2 or 3% of its capabilities.
It is a major task to change your CRM system and the effort gets more significant the larger your business becomes. Changing is therefore not a decision I would take lightly. The system is working well for us and any problems are relatively minor in context so overall it works well for us. Oh... and the Worketc team will always listen to suggestions on how to improve!
There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
My staff hates it, our clients require transparency and you manual have to enter notes, billing is horrific, as it does not subtotal by type - so as a T&M shop there is no way to easily see how much was spent to each matter or service type.
It's just not as responsive as it was when we started out. I still love the product but I have to wait more than ever between screens and clicks. Not sure if its just that they need to upgrade their servers or what. I hope they do it soon though!! Hope this helps.
It’s a great tool that has helped our company and overall customer service. I believe if we were able to edit certain setting for our specific company that would be hopeful. We have been told before that certain desires of ours would make a change throughout all of Kustomer. Which is not something we would want, we would just want that to change for our business.
WORKetc offers maybe the best support in the business. Product documentation and training resources are outstanding. Support tickets or inquiries are answered quickly. If you do need to address an issue in person, it is easy to schedule a 15 or 30 minute live call with their fantastic support staff who are fast, friendly and skilled
The implementation of the system was fairly easy. Because of our previous experience with a similar system, we were ready and working on the product as soon as we announced the switch. The system also allowed us to simplify our processes by integrating timesheets and project management directly into our CMS.
I find it baffling how little data can be stored or associated with a customer in many other systems, and how difficult that can be to set up. It is fine if you already have a robust CDP that you can hook up and use to power your CRM, but it is rare that an organization has the resources or the customer-focus to rally behind setting up their customer service/experience team up for success. With a platform like Kustomer, you can actually evolve the relationship over time, or use the past experiences (number of contacts, purchases, previous issues, etc.) to power your next steps with a customer, making for a much more nuanced relationship with a human, not just a ticket.
Solve360 was our previous tool. It worked fine to capture the information but not for our type of activity where we needed to have one client that may have multiple support issues, training plans, projects, and long term plans all moving at the same time. We tested Salesforce but the costs and integration weren't acceptable for us plus we would have to manage many more parts of the tool to add functionality.
We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
It has given us a way to create leads easily and follow-up with each of them appropriately. With the fact that you can set-up todo's for each lead that can remind you to follow-up on a specific date and time, it's helped increase our rate of making a successful sell.
Thanks to the information that can be captured under each of our clients, we have better customer services since we are continually updated with all communication and news that we enter in the system.
It has also helped with the overall organization of our communities and engagements. This makes us more efficient and keeps us ahead of the game for our various front facing services.