Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month, per user
Workbooks
Score 4.9 out of 10
N/A
Workbooks offers cloud-based CRM, marketing automation and business applications to the mid-market. Workbooks includes order management and fulfillment, invoicing, and supplier management. Workbooks aims to provide a single 360° view of customers, where the information is accessible anytime, anywhere.
$30
per user/per month
Pricing
Kustomer
Workbooks
Editions & Modules
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
Workbooks CRM Edition
$30
per user/per month
Workbooks Business Edition
$65
per user/per month
Offerings
Pricing Offerings
Kustomer
Workbooks
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
All plans require an annual subscription and 8 users minimum.
—
More Pricing Information
Community Pulse
Kustomer
Workbooks
Features
Kustomer
Workbooks
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Kustomer
8.1
Ratings
1% above category average
Workbooks
-
Ratings
Organize and prioritize service tickets
8.00 Ratings
00 Ratings
Expert directory
8.30 Ratings
00 Ratings
Subscription-based notifications
8.50 Ratings
00 Ratings
ITSM collaboration and documentation
8.00 Ratings
00 Ratings
Ticket creation and submission
8.00 Ratings
00 Ratings
Ticket response
8.00 Ratings
00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Kustomer
8.5
Ratings
8% above category average
Workbooks
-
Ratings
External knowledge base
8.00 Ratings
00 Ratings
Internal knowledge base
9.00 Ratings
00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Kustomer
8.0
Ratings
3% above category average
Workbooks
-
Ratings
Customer portal
8.60 Ratings
00 Ratings
IVR
8.30 Ratings
00 Ratings
Social integration
7.30 Ratings
00 Ratings
Email support
10.00 Ratings
00 Ratings
Help Desk CRM integration
6.00 Ratings
00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Kustomer
-
Ratings
Workbooks
7.7
Ratings
0% below category average
Customer data management / contact management
00 Ratings
8.50 Ratings
Workflow management
00 Ratings
8.20 Ratings
Territory management
00 Ratings
7.70 Ratings
Opportunity management
00 Ratings
8.80 Ratings
Integration with email client (e.g., Outlook or Gmail)
00 Ratings
6.40 Ratings
Contract management
00 Ratings
7.20 Ratings
Quote & order management
00 Ratings
7.60 Ratings
Interaction tracking
00 Ratings
6.40 Ratings
Channel / partner relationship management
00 Ratings
8.40 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Kustomer
-
Ratings
Workbooks
6.3
Ratings
18% below category average
Case management
00 Ratings
6.20 Ratings
Call center management
00 Ratings
6.80 Ratings
Help desk management
00 Ratings
5.80 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Kustomer
-
Ratings
Workbooks
7.3
Ratings
4% below category average
Lead management
00 Ratings
8.00 Ratings
Email marketing
00 Ratings
6.60 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Kustomer
-
Ratings
Workbooks
7.5
Ratings
1% below category average
Task management
00 Ratings
7.70 Ratings
Billing and invoicing management
00 Ratings
6.80 Ratings
Reporting
00 Ratings
7.80 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Kustomer
-
Ratings
Workbooks
8.6
Ratings
13% above category average
Forecasting
00 Ratings
8.20 Ratings
Pipeline visualization
00 Ratings
8.80 Ratings
Customizable reports
00 Ratings
8.80 Ratings
Customization
Comparison of Customization features of Product A and Product B
Kustomer
-
Ratings
Workbooks
7.7
Ratings
3% above category average
Custom fields
00 Ratings
8.40 Ratings
Custom objects
00 Ratings
7.60 Ratings
Scripting environment
00 Ratings
7.50 Ratings
API for custom integration
00 Ratings
7.50 Ratings
Security
Comparison of Security features of Product A and Product B
Kustomer
-
Ratings
Workbooks
7.5
Ratings
10% below category average
Single sign-on capability
00 Ratings
7.00 Ratings
Role-based user permissions
00 Ratings
8.00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Kustomer
-
Ratings
Workbooks
6.6
Ratings
11% below category average
Social data
00 Ratings
6.00 Ratings
Social engagement
00 Ratings
7.30 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Kustomer
-
Ratings
Workbooks
6.9
Ratings
6% below category average
Marketing automation
00 Ratings
6.70 Ratings
Compensation management
00 Ratings
7.00 Ratings
Platform
Comparison of Platform features of Product A and Product B
It works really well for you to ask a teammate to review a case/email/message and provide some input since you can all review the same conversations and client accounts. They can also cover your inbox using your email handle in case you are out of the office suing some well deserved PTO.
Workbooks offers great support, as do ( in our experience) local partners. It works really well for our sales and marketing departments. Workbooks is really effective in tracking our marketing campaigns. It also keeps tabs on existing clients, and gives insight on how quickly potentials are turned to customers.
As with all CRM it strongly depends on how well it is being maintained and used by the user. We have found that with the ease of use of Workbooks its become much less of an issue. Where as before we didn't only look at the data produced but actually had to keep track of the system being used accurately. We constantly needed to keep tabs on the actual level of maintaining.
The fact that we see data being produced organically (naturally being updated and tracked) to me is a testament of the user friendly nature of workbooks.
All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
Sales process management from enquiry to delivery of product
This was previously on as many as 4 systems using excel and legacy applications such as the written word in log books
Automatic reporting for financial compliance: once built, the reporting process reduced the workload on a monthly basis from 2 days to 20 minutes
The FD loved it
The overall capability of the package enabled the sales force to rapidly pull our pertinent data for a sales call, plus managing time and resources better for increased efficiency
Business development and focussed marketing became so much easier, we noted that the process paid for itself many times over
For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
We use it for support but find it difficult to easily link support emails that arrive to organisations, it requires a lot of manual input to open/close a case
The flexibility can be a hindrance as it can be difficult to work out exactly what you wish to see, especially in reports. Sometimes a simple report is all thats required but it provides a lot of information
Can sometimes be a little slow and goes down from time to time but this is fairly rare
the product works. support has been good or great so far all has been great and we hope to get more from the product. we purchased for an initial year then renewed for a longer term, we have no regrets with this.
There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
It’s a great tool that has helped our company and overall customer service. I believe if we were able to edit certain setting for our specific company that would be hopeful. We have been told before that certain desires of ours would make a change throughout all of Kustomer. Which is not something we would want, we would just want that to change for our business.
I find it baffling how little data can be stored or associated with a customer in many other systems, and how difficult that can be to set up. It is fine if you already have a robust CDP that you can hook up and use to power your CRM, but it is rare that an organization has the resources or the customer-focus to rally behind setting up their customer service/experience team up for success. With a platform like Kustomer, you can actually evolve the relationship over time, or use the past experiences (number of contacts, purchases, previous issues, etc.) to power your next steps with a customer, making for a much more nuanced relationship with a human, not just a ticket.
Workbooks is highly customizable, affordable, scalable, and a workhorse when it comes to being able to design a system to get things done. There is almost no limitations to what can be done with it, and even if you don't want to use their built in automation engine to design highly specific workflows, the functionality out of the gates is a tremendous asset for most businesses
We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.