Kustomer vs. Wingmate Simple CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kustomer
Score 8.7 out of 10
N/A
Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month, per user
Wingmate Simple CRM
Score 8.4 out of 10
Small Businesses (1-50 employees)
Wingmate engages field staff, on the go, to generate new sales, improve service & communicate in real-time. The solution is comprised of a Mobile App for staff on the move to capture/report intel and send it back to a team at the office. Its Simple CRM - management dashboard (Web-based CRM) enables two-way communication & tracking between both sales staff and teams in the field.N/A
Pricing
KustomerWingmate Simple CRM
Editions & Modules
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
No answers on this topic
Offerings
Pricing Offerings
KustomerWingmate Simple CRM
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans require an annual subscription and 8 users minimum.
More Pricing Information
Community Pulse
KustomerWingmate Simple CRM
Features
KustomerWingmate Simple CRM
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Kustomer
8.1
Ratings
1% above category average
Wingmate Simple CRM
-
Ratings
Organize and prioritize service tickets8.00 Ratings00 Ratings
Expert directory8.30 Ratings00 Ratings
Subscription-based notifications8.50 Ratings00 Ratings
ITSM collaboration and documentation8.00 Ratings00 Ratings
Ticket creation and submission8.00 Ratings00 Ratings
Ticket response8.00 Ratings00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Kustomer
8.5
Ratings
8% above category average
Wingmate Simple CRM
-
Ratings
External knowledge base8.00 Ratings00 Ratings
Internal knowledge base9.00 Ratings00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Kustomer
8.0
Ratings
3% above category average
Wingmate Simple CRM
-
Ratings
Customer portal8.60 Ratings00 Ratings
IVR8.30 Ratings00 Ratings
Social integration7.30 Ratings00 Ratings
Email support10.00 Ratings00 Ratings
Help Desk CRM integration6.00 Ratings00 Ratings
Best Alternatives
KustomerWingmate Simple CRM
Small Businesses
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
SysAid
SysAid
Score 9.1 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KustomerWingmate Simple CRM
Likelihood to Recommend
9.0
(0 ratings)
8.4
(0 ratings)
Likelihood to Renew
7.9
(0 ratings)
-
(0 ratings)
Usability
10.0
(0 ratings)
9.0
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
6.4
(0 ratings)
-
(0 ratings)
Support Rating
9.4
(0 ratings)
8.7
(0 ratings)
In-Person Training
7.6
(0 ratings)
-
(0 ratings)
Online Training
8.3
(0 ratings)
-
(0 ratings)
Implementation Rating
7.9
(0 ratings)
-
(0 ratings)
Configurability
7.9
(0 ratings)
-
(0 ratings)
Ease of integration
7.2
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.7
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
KustomerWingmate Simple CRM
Likelihood to Recommend
It works really well for you to ask a teammate to review a case/email/message and provide some input since you can all review the same conversations and client accounts. They can also cover your inbox using your email handle in case you are out of the office suing some well deserved PTO.
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Despite being a professional software, there is the possibility of using it also at an educational level (demo version). The ability of Wingmate to access it also on the mobile platform allows interaction among students and the teaching staff 24 hours a day. Thanks to its ease of use, it can also be used during teaching lessons and short-term simulations.
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Pros
  • All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
  • The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
  • We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
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  • The perfect customer mapping and lead management makes the tool powerful.
  • The simple CRM solutions with robust discussion formulas.
  • Finally, Wingmate has the contact managing power, very proficient.
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Cons
  • For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
  • Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
  • Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
  • I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
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  • The interface is not complicated to use but there is potential to improve it and make it more friendly.
  • Wingmate does not give the possibility to edit product photos.
  • Wingmate does not give the possibility to export the information entered to the CRM.
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Likelihood to Renew
Because there's no other tool like Kustomer
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No answers on this topic
Usability
There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
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It doesn't have too many features anyway. But those it has [been] very easy to use.
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Reliability and Availability
Because Kustomer is available when you need it
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No answers on this topic
Performance
Because ages load quickly, reports complete in a reasonable time frame, given their complexity
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No answers on this topic
Support Rating
It’s a great tool that has helped our company and overall customer service. I believe if we were able to edit certain setting for our specific company that would be hopeful. We have been told before that certain desires of ours would make a change throughout all of Kustomer. Which is not something we would want, we would just want that to change for our business.
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Wingmate has all forms of support, from the online solution, where there is the chat option, very responsive, and no lining or wait time. Also, the deployment team is very accessible and concerned regarding the nature of the application and the assistance they require. Finally, Wingmate releases constant updates, and the team offers the guide on any change made.
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In-Person Training
Because they are very hands-on in training us and very approachable
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No answers on this topic
Online Training
It was very easy to understand.
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No answers on this topic
Implementation Rating
Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.
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No answers on this topic
Alternatives Considered
I find it baffling how little data can be stored or associated with a customer in many other systems, and how difficult that can be to set up. It is fine if you already have a robust CDP that you can hook up and use to power your CRM, but it is rare that an organization has the resources or the customer-focus to rally behind setting up their customer service/experience team up for success. With a platform like Kustomer, you can actually evolve the relationship over time, or use the past experiences (number of contacts, purchases, previous issues, etc.) to power your next steps with a customer, making for a much more nuanced relationship with a human, not just a ticket.
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Wingmate has realtime communications, which is an outstanding way that foster engagement and support CRM. Further, Wingmate has genuine contact list managing power, very stable, and makes direct communications. The demands that business have regarding the customer mapping and journey modelling have been attained by Wingmate.Finally, all the analytical demands have permanent solution from Wingmate.
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Scalability
Because customer is flexible and scalable
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No answers on this topic
Return on Investment
  • We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
  • Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
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  • Very cheap!
  • You wouldn't need to spend much time using the app, meaning you can allocate your time to other activities
  • Easy to learn and use, meaning we can offer support easily
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ScreenShots

Kustomer Screenshots

Screenshot of Example of a customer profile within Kustomer.Screenshot of Example of how Kustomer’s automated chats can save agents time by handling less complex requests automatically.

Wingmate Simple CRM Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of