Kooomo vs. Magento Open Source

Going live with our first Kooomo shop has been a success. Having tried several other e-commerce platforms through the years it has been a great experience to go live in a very short time to market without any bugs or problems. The SAAS model has proved to be the best suited for us and Kooomo in particular, has met all our expectations.

It's well suited for large eCommerce stores as it requires much effort to set up and the development cost for setting it up is high. It's less appropriate to use Magento where you are looking for quick development and launch of the store. Also, it is required to have a developer or sometimes the entire tech team to manage an e-commerce store, so you may need to hire a few PHP developers.

Incentivized

• Know your store – Thanks to a friendly, modern and powerful backend I can handle more than customer orders.
• Lots of dashboards full of charts give me the ability to monitor (and export) on site traffic, turnover and merchandising performances based on a data range. I can also check customer care activity and orders statuses.
• Interesting marketing features - The system has a whole area dedicated to marketing, I can monitor my marketing campaigns, create new promotions and discounts, check customer registrations, customer reviews and more.
• Easy catalog management - even if you need to operate it manually. All information about products are accessible and fully editable. For each category you can manage meta attributes and their appearance in the menu tree.

• Magento is perfect if our web design client likes a specific pre-made template and wants a fast solution.
• Magento allows us to customize its open-source code to create additional features and functionality.
• Magento saves small businesses time and money if they only need a simple solution.

Incentivized

• There is always room for improvement, most are solved with its seamless upgrades in the cloud.

• Magento 2 community is full of known and new bugs with long-pending pull requests and the community is on the hook for changes. Submit an very obvious issue to the github repo, and you will likely be met with a "this is open source and you use at your own risk." I counter this poor attitude with the fact that open source community has standards, and we do not label a "release" until those standards are met. Otherwise it's just a alpha, beta or numbered build. We don't release obviously bad software until it's fully working.
• Magento is expensive to maintain. You will need a well-paid php developer with apache and hosting knowledge, or you will have to hire an external firm. Either option will turn your website into an additional $100k/yr cost center, so you'd better be ready to ramp up sales. Every feature update or bugfix in the past year has uncovered more bugs, which my devs fix, but at the cost of timelines and billed hours way outside of my budget and target dates.

Incentivized

It's the dominant force in the SMB open source market. With the continued support of eBay/PayPal, Magento will continue to evolve and should be a market leader for some time.

Magento has a relly step learning curve. This means that you need to find experienced developers who can lead junior ones, otherwise the overall development process can be a disaster. However, once you are comfortable in developing on the platform, the customization capability are basically limitless and you can adapt the platform to any use case you can imagine. Also, there are many alredy developed marketplace modules that can solve, out of the box, many problems you may face.

Incentivized

Shopify is a closed ecosystem; the moment a client has a complex, custom workflow or needs to integrate with a legacy ERP system, Shopify’s app-based model falls short. WooCommerce just does not scale like Magento, and its architecture is not made for enterprise-scale e-commerce. SAP Commerce Cloud is a very close competitor, but it comes with licensing costs and sometimes can be overkill. It's, however, perfect if the customer already has something SAP in their ecosystem.

Incentivized

• Kooomo allowed me to expand the range of services offered by my company and to realize consulting or marketing activities for new clients interested in the world of ecommerce.

• Better Total Cost of Ownership than bespoke e-commerce solutions due to being open source and the wide range of free/commercial extensions available to extend the platform.
• Often more extensive to set up and maintain than other open source alternatives, such as WooCommerce.