Kochava vs. Nielsen Marketing Mix Modeling

Kochava is effective because it is integrated with networks and publishers, making it useful for compiling a quarterly report of the best sources of high-quality campaign data for the company's marketing department.
Kochava is a handy marketing tool for running mobile app campaigns and analyzing data.
Kochava assists employees in completing their demanding duties while also ensuring the security of business data.

Incentivized

Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.

Incentivized

• Tracking of clicks, views, add to cart, order etc. Across various marketing channels.
• Attribution of channels basis last click, first click etc.
• Analytics, Insights, user CAC and LTV etc.

Incentivized

• Access to FB impressions.
• TapAd device graph for stitching device ids to web cookies.

Incentivized

• Team members had a hard time getting started with this tool, setup was a bit challenging at first, but customer support has been excellent.

Incentivized

• Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
• Inflated clicks.
• No connectors to import cost from media partners.

Incentivized

Not user friendly, poor reporting.

Incentivized

They have been a bit slow in responding, that's the only reason for the low rating. Otherwise, they are smart and helpful.

Incentivized

It is a wonderful option
with favorable virtues to be applied in the company's marketing process, it
allows us to obtain information through consultation and analysis, they are attentive
and friendly when offering their service and support, it also includes
functions such as a fraud tool for the management of push consent, very useful
for additional reports in analysis teams, is also competitive because it is
providing adequate payment alternatives.

Incentivized

VisualIQ is 1 of 2 partners only that have access to FB impressions.

Incentivized

• We have had issues with quality due to the poor reporting
• Lost several opportunities based on lack of visibility
• not user friendly dashboard, and therefore harder to use than other common platforms

Incentivized

• We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.

Incentivized