Klipfolio Klips vs. Looker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klipfolio Klips
Score 9.2 out of 10
Small Businesses (1-50 employees)
Klipfolio is a customizable dashboard and reporting platform that provides real-time business insights. It is used by small to mid-sized businesses and agencies to track performance metrics and create tailored reports, and to consolidate, transform, and visualize data.
$90
per month
Looker
Score 8.5 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Pricing
Klipfolio KlipsLooker
Editions & Modules
Base
$90
per month
Grow
$190
per month
Team
$350
per month
No answers on this topic
Offerings
Pricing Offerings
Klipfolio KlipsLooker
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalRequired
Additional DetailsDiscount available for annual pricing. There are various implementation and training options available, from a 60 Day Proof of Concept, to Onboarding & Training, or ongoing dedicated Data Hero support.Must contact sales team for pricing.
More Pricing Information
Community Pulse
Klipfolio KlipsLooker
Features
Klipfolio KlipsLooker
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Klipfolio Klips
9.0
Ratings
7% above category average
Looker
8.4
Ratings
3% above category average
Pixel Perfect reports9.10 Ratings8.00 Ratings
Customizable dashboards8.90 Ratings9.00 Ratings
Report Formatting Templates9.10 Ratings8.30 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Klipfolio Klips
8.6
Ratings
8% above category average
Looker
8.5
Ratings
5% above category average
Drill-down analysis8.30 Ratings8.10 Ratings
Formatting capabilities7.80 Ratings7.80 Ratings
Integration with R or other statistical packages9.10 Ratings8.80 Ratings
Report sharing and collaboration9.10 Ratings9.20 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Klipfolio Klips
9.4
Ratings
11% above category average
Looker
8.8
Ratings
6% above category average
Publish to Web8.90 Ratings8.30 Ratings
Publish to PDF9.20 Ratings9.10 Ratings
Report Delivery Scheduling10.00 Ratings9.10 Ratings
Report Versioning00 Ratings8.60 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Klipfolio Klips
9.3
Ratings
13% above category average
Looker
7.0
Ratings
13% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.90 Ratings8.10 Ratings
Location Analytics / Geographic Visualization9.10 Ratings8.10 Ratings
Predictive Analytics10.00 Ratings4.60 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Klipfolio Klips
-
Ratings
Looker
8.3
Ratings
2% below category average
Multi-User Support (named login)00 Ratings8.70 Ratings
Role-Based Security Model00 Ratings8.20 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.10 Ratings
Report-Level Access Control00 Ratings8.20 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Klipfolio Klips
-
Ratings
Looker
6.2
Ratings
24% below category average
Responsive Design for Web Access00 Ratings7.50 Ratings
Mobile Application00 Ratings5.00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.40 Ratings
Best Alternatives
Klipfolio KlipsLooker
Small Businesses
Supermetrics
Supermetrics
Score 10.0 out of 10
BrightGauge
BrightGauge
Score 9.1 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 10.0 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
Dataiku
Dataiku
Score 7.6 out of 10
Kyvos Semantic Intelligence Layer
Kyvos Semantic Intelligence Layer
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Klipfolio KlipsLooker
Likelihood to Recommend
8.8
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(0 ratings)
Usability
9.5
(0 ratings)
8.8
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
6.0
(0 ratings)
Support Rating
9.1
(0 ratings)
8.8
(0 ratings)
Implementation Rating
8.2
(0 ratings)
10.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Klipfolio KlipsLooker
Likelihood to Recommend
It's
a piece of software that's capable of almost anything. Dynamic variables can be
changed in real-time via the interface's UI/UX and UI/UX customizations. As a
result, it can always keep its database up-to-date and obtain the most current
information from a variety of sources. The Klip customer service team is
extremely friendly and helpful. Every time a problem with the Klip setup
arises, they're there to help. As a result of their activities, they try to
work with the group's experience.
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When you need to create a centralised dashboard for multiple stakeholders that blends cross-channel reporting. As an SEO agency reporting for clients - Looker is a great solution. It's less appropriate depending on the intended users. For instance, in my experience Looker reports have been under-utilised because they're not accessed regularly, provide too much noise or often simple PDF reports are preferred
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Pros
  • Dashboard design. Super simple and easy to set up, move and size components, and display.
  • Klip creation. This is report/chart creation. Klipfolio straddles the line well between ease-of-use and robust capability for data crunching and visualization.
  • Data sync. I have had very few data sync issues. The sync just works and it is very light-weight on API calls.
  • Multiple data source formats. You can make data sources in JSON, Summarized View, and Detailed View.
  • Modeled data sources. You can create modeled versions of any data source, which allows you to lock in data formats, add columns (including formula columns), and more.
  • Team permissions. I have been able to set team permission sets and use that to display the given dashboards around the office. With this, I can control who has access to which data.
  • Chart options. There is a great selection of chart types to choose from.
  • Great support. Their support staff has always been very responsive—almost always immediate. I have always been able to resolve my issues with them.
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  • It is very easy to start a new dashboard and configure what you want to display by just selecting/dragging from the list of available columns.
  • It is intuitive, mainly if you use other Google services like Google Sheets.
  • The look and feel is modern and nice.
  • It it very useful to have an immediate visual overview of the data in a spreadsheet.
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Cons
  • Onboarding. The process of setting up a new client for a dashboard can be a little tedious.
  • File size upload and third-party integrations. I have been limited to the size of the .csv file we were uploading but we were able to find a workaround.
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  • I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
  • The setup can be time-consuming if you're not using the product regularly.
  • Editing the dashboard requires a few logins; I wish it was more seamless.
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Likelihood to Renew
No answers on this topic
We are very haooy with Looker, it provides us with all the funciomalities we need for both the day to day oerformance tracking and longer periods reporting. It is easy to use for account managers, configurable and customizable for soecialists and what is most imoortant, our clinets generally really love it
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Usability
My initial impressions of the software have been extremely positive. There are YouTube tutorials that explain how to make klips. The intuitive design of the UI It appears that everything in this software has been thoroughly tested to create all the visualizations that can be imagined as well as the user input controls that allow users to have exactly the data they want to be displayed in seconds, considering the various functions and formulas available in the Excel integrations and the extensive list of other services that can be integrated.
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Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Reliability and Availability
No answers on this topic
No objections
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Performance
No answers on this topic
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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Support Rating
It provides all the necessary information to be able to carry out the analysis of any type of business, to know how money is managed virtually, what to do to have greater visibility, in addition to being a platform that is always accessible and allows continuous and efficient work.
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Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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Implementation Rating
None at all; just be sure of what information you will need for working.
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Very satisfied, easy to implement
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Alternatives Considered
It was clear that Klipfolio had the edge in terms of the number of third-party connectors and templates available, allowing us to quickly be up and running with various API integrations and visually stunning designs in only an hour. It was a no-brainer for us, and we're glad we went with them instead of the other options.
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In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, especially for internal databases, but will gladly use Looker for our marketing information for AdWords, Analytics, Search Console, and YouTube.
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Return on Investment
  • Klipfolio not only delivers great-looking dashboards, but it makes our agency look awesome to our clients!
  • Klipfolio is one of the few platforms that we have implemented where the minimal investment has consistently provided maximum results in the return on our investment.
  • Not only had Klipfolio proven to be a fiscally smart - money-saving - move, but has also proven to be a great time saver as well.
  • Thanks to Klipfolio we spend less time having to pull data and have more time to analyze and strategize for our reporting and recommendations to our clients.
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  • Other than some people not liking the numbers, I don't see any negative impacts; we haven't experienced that.
  • The reports help us unravel the story of our users and how they are sifting through our pages.
  • Our clients enjoy seeing the numbers to understand better what stands out on their sites.
  • The reports have helped us see what campaigns are working and where we need to tweak things.
  • The reports have enabled us to have better conversations with stakeholders about how their web pages should be modified, edited, etc., to reflect the data.
Read full review
ScreenShots

Klipfolio Klips Screenshots

Screenshot of an example of a customized dashboard. For showcasing KPIs, tracking performance, or telling complex data stories, Klips lets the user tailor layouts, visuals, and insights, ensuring dashboards are suitable for internal teams or external stakeholders.Screenshot of visualizations, with descriptive text blocks and live data to communicate more than just numbers. Klips lets users insert real-time data directly into text to add context, improving interpretation. Progress towards goals and trends can be tracked using vibrant charts, colors, and text descriptions.Screenshot of one example of the over 30 chart types available, some including bar graphs, pie charts, and heatmaps. The library of pre-built Klip templates connect to popular data sources like Google Analytics, HubSpot, or Salesforce. These templates can be modified.Screenshot of Klipfolio’s formula engine. Similar to Excel, the Klip Editor can be used to clean, transform, and analyze data using functions. Users can perform complex calculations, manipulate dates or text, and add logic or statistical formulas.Screenshot of the Klip editor, used to take precise control over visual properties, customizing font sizes, colors, and styles to match a brand, or to emphasize key metrics. Set decimal places for numerical data, and add prefixes or suffixes—such as currency symbols or percentages—for clear and professional formatting. It also supports conditional formatting, and dynamic colors or icons to highlight trends, anomalies, or thresholds. These tools allow the user to craft Klips that not only deliver insights but also communicate them at a glance.Screenshot of a Klipfolio Klips dashboard. These allow users to customize every aspect, from layouts and fonts to colors and chart styles, ensuring that dashboards align with a brand. For presenting on a laptop, a big-screen TV, or by sharing published links, dashboards are designed to look exceptional in both light and dark modes.

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.